Short Video Platform Market Analysis

Short Video Platform Segmentation

Platform (Android, IOS, Windows)

The android segment is estimated to hold 39% share of the short video platform market by 2036. The global increase in Android users is the primary reason that is driving the segment value. Almost 50% of the smartphone users in the world are Android smart users today which accounts for approximately 3 billion Android users. The low cost and ease of use make consumers prefer Android technology. Also, Android-based devices have many advantages such as the ability of multitasking, the availability of sensors, and fingerprint security features. Being an open-source platform, android offers greater freedom and customization options to the users. All these factors couple up to create a positive outlook to favor a robust revenue generation in the next few years.

End-Use (Education, Media & Entertainment, Live Commerce)

The segment value of media & entertainment is projected to be the highest with a share of 42% by 2036. The growing consumer base with its rising interest in live events and video content for relaxation purposes are the major factors for segment expansion. Also, the escalation in the preference for spending on entertainment sources is set to help in fueling the segment growth in the assessment period.

Our in-depth analysis of the market includes the following segments: