Short Video Platform Market Analysis

End user Segment Analysis

The individual & content creators sub-segment based on the end user segment is expected to attain the largest revenue share of 70.6% in the short video platform market during the forecast period. The segment’s dominance in this field is highly subject to the aspect of the creator economy. User-generated content is the core product of short video platforms, and monetization tools such as creator funds, virtual gifts, and brand partnership sectors incentivize continuous content creation. On the other hand, this ecosystem relies on a large base of active creators to attract and retain viewers. The government of the UK, in November 2025, disclosed that social media content creators can be identified across a wide range of sectors and platforms, producing both organic content and paid promotional posts, where their earnings vary from small non-monetary benefits to around £60,000 (USD 76,000) per year. Their understanding of income generation depends on their motivations, such as hobbyists earning under £1,000 often see SMCC as leisure, while those earning above £12,500 view it as a business, drawing income from platforms, brands, affiliate links, and gifts, which many do not immediately recognize as taxable.

Monetization Model Segment Analysis

By the conclusion of 2035, the advertising segment is predicted to lead with a lucrative revenue share in the short video platform market. This has in-stream video as the primary fueling factor, wherein it is augmented by highly sophisticated, AI-driven targeted advertising. Also, platforms collect vast user behavior data, enabling advertisers to reach specific demographics with unparalleled precision, maximizing return on investment, and making it more efficient when compared to traditional broadcast media.  In addition, the interactive ad formats and shoppable videos are expected to further enhance engagement and conversion rates in this field. As a result, brands are likely to increasingly prioritize short video platforms in their marketing strategies, hence contributing to overall market growth.

Platform Segment Analysis

In the platform segment, social media-integrated platforms are anticipated to emerge with a significant stake in the short video platform market over the analyzed timeframe. The network effect and integrated ecosystem are the key factors behind this rapid revenue explosion. Other than that, features such as seamless sharing, cross-platform notifications, and embedded video players within existing social feeds reduce friction for both content creation and consumption. Therefore, this creates a powerful, self-reinforcing cycle of engagement that standalone apps struggle to match. In July 2025, YouTube Shorts announced that it introduced new creation tools to make short-form video production faster and more dynamic, which include photo to video, that automatically transforms user images into animated Shorts and is rolling out across the U.S., Canada, Australia, and New Zealand. The platform also launched new generative AI effects, allowing creators to convert doodles and selfies into immersive visuals.

Our in-depth analysis of the short video platform market includes the following segments: