Companies are optimizing and innovating their process in the salicylic acid market to enhance the performance of the ingredient in delivering efficacy in the skincare routine. For instance, in February 2024, L'Oréal Paris debuted its Hyaluron + Plump line, which included hyaluronic and salicylic acid-infused products. The collection's ingredients are designed to hydrate ends, remove dullness from hair, and exfoliate the scalp to cleanse it. This innovation focuses not only on differentiating brands in a competitive market but also caters to the emergent consumer demand for effective, high-quality skincare solutions for growth in the market for salicylic acid.
Here’s the list of some key players:
Author Credits: Rajrani Baghel
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