Sales Intelligence Market Regional Analysis:
North American Market Insights
The North American sales intelligence market is set to capture the largest revenue share of about 35% over the review period. The major element to influence the market growth in this region is the growing presence of several professional vendors offering their services in the field of sales intelligence. Additionally, the retail business is also expanding in this region. As of 2023, there were over 2,992,526 retail trade companies in the US, up about 2% from 2022.
Also, in the retail sector in this region, data is driving creativity and providing a fresh perspective on understanding and predicting client requirements. The sales team may gather more data from beacons, wearables, PoS terminals, CRMs, and other databases by deploying sales intelligence across different regions in the retail industry.
APAC Market Insights
The Asia Pacific sales intelligence market is estimated to have significant growth during the forecast period. This expansion is set to be dominated by rising AI startups in this region. This is because AI and advanced computing are quickly centered in the APAC area.
Businesses from Taiwan, South Korea, India, Japan, Singapore, and other countries have established a regional innovation hub that is driving artificial intelligence (AI) advancements to previously unthinkable levels. Hence, several AI startups are growing in this region which might further boost the market growth. Furthermore, the key market players in this region are investing significantly in sales intelligence. Hence, this factor is also projected to encourage sales intelligence market expansion in this region
