Sales Coaching Software Market Trends

Growth Drivers

Adoption of Artificial Intelligence and Machine Learning in Sales Coaching Software– As per estimation, adoption of artificial intelligence by sales teams is projected to rise by 130% in the coming years. AI can evaluate interactions between customers and sales representatives and provide a more practical template for sales conversions to salespeople.
Expansion of Software Product Industry – According to data from the India Brand Equity Foundation, by the end of 2025, the Indian software products industry is estimated to reach valuation of ~100 billion USD.
Increasing Sales of Smartphone and Laptops – Various online channels such as smartphone or tablets provides direct and easy access to sales coaching software solutions. For instance, globally around 1.4 billion smartphones were sold in 2021, up from 1.3 billion in 2019. Furthermore, by the end of 2026, it is estimated that around 7.42 billion people worldwide will have access to a smartphone.
Rising Adoption of CRM Software – Customer relationship management technology (CRM) helps businesses to improve their agility. As per recent data, sales team spends around 17% of their time of checking insights from CRM. Moreover, 63% of companies believes CRM tools are very impactful for their business growth.
Notable Investments by Organizations – According to estimates, in the United States, organizations spend about USD 68 billion every year on sales training of their employees.

Challenges

Virtual Training Programs are less prone to Understand Capabilities of Salesperson
Sales Coaching Software are not Completely Reliable
Low Awareness About the Benefits of Sales Coaching Software

Sales Coaching Software Market: Key Insights

Base Year	2023
Forecast Year	2024-2036
CAGR	6.4%
Base Year Market Size (2023)	USD 50.13 billion
Forecast Year Market Size (2036)	USD 112.29 billion
Regional Scope	North America (U.S. and Canada) Latin America (Mexico, Argentina, Brazil, Rest of Latin America) Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Brazil, Rest of Asia Pacific) Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of sales coaching software is evaluated at USD 52.7 billion.

Sales Coaching Software Market size was over USD 50.13 billion in 2023 and is expected to exceed USD 112.29 billion by 2036, witnessing over 6.4% CAGR during the forecast period i.e., between 2024-2036. Increasing adoption of artificial intelligence in sales coaching software and increasing investments by organizations will boost the market growth.

North America industry is predicted to hold largest revenue share by 2036, accredited to growing SaaS sector in the region.

The major players in the market are ASCENT CLOUD LLC, Brainshark, Inc., Chorus.ai, Lessonly, Inc., MindTickle, Inc., Showpad Inc, OUTREACH.IO, ExecVision Inc., SalesHood Inc. and Salesloft, Inc.

Sales Coaching Software Market Trends