Sales Coaching Software Market Size

Sales Coaching Software Market size was over USD 50.13 billion in 2023 and is expected to exceed USD 112.29 billion by 2036, witnessing over 6.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of sales coaching software is evaluated at USD 52.7 billion. The market is estimated to grow on the back of growing competitiveness amongst organizations to maximize the level of sales performance through the adaptation of sales coaching software. Sales coaching software provides managers and salespersons with an enhanced sales conversion rate and implements best practices with the help of artificial intelligence by analyzing sales calls.  As per estimates, organizations providing dynamic sales coaching enjoy a 26% higher win rates.

The global sales coaching software market is also estimated to witness growth on account of rising number of small and large enterprises. For instance, in 2020, around 4 million new businesses were started which is an increase of 24% from 2019. Sales is a crucial part in every business as it helps in building the loyalty and trust between the customer and business. Moreover, rising number of sales jobs is also estimated to propel the growth of the market in the coming years. As per recent data, globally there are more than 5.5 million sales representatives, of around 40% work from office.