APAC Market Statistics
Asia Pacific industry is set to hold largest revenue share of 40% by 2037. India is the birthplace of the age-old Ayurvedic medical tradition, which constitutes a multibillion-dollar industry owing to the remarkable medicinal benefits of traditional Indian herbs which have led to the rise in popularity of Ayurvedic food and medications in recent times.
Ayurveda is a great alternative to modern medicine and has become a major business opportunity for the country's economic growth. For instance, the rock salt market for Ayurvedic products in India reached around USD 7 billion in 2022. In addition, rock sale is employed in the ancient Indian architectural system known as Vastu Shastra to encourage harmony and positive energy in the house, and is favored for spiritual practices owing to the belief that its purity aids in clearing energy and places.
North American Market Analysis
The North America rock salt market is estimated to be the second largest, during the forecast timeframe led by the growing usage of rock salt in winter road management. In Canada, the usage of rock salt is widespread and continues to increase to maintain winter roads as the region experiences extreme cold weather and snowfall.
Since the 1930s, salt has been used to de-ice roads in the US which also enhances driving conditions by giving tires traction on icy surfaces. Moreover, to fend off winter weather, Americans pour more than 45 billion pounds of salt on roads annually. For instance, each year, the United States consumes more than 22,000,000 tons of salt.
Author Credits: Parul Atri
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