Robo Advisory Market Analysis

  • Report ID: 2231
  • Published Date: Jun 04, 2025
  • Report Format: PDF, PPT

Robo Advisory Segmentation

Service Type (Direct Plan-Based/Goal-Based, Comprehensive Wealth Advisory)

The direct plan-based or goal-based services are predicted to capture a 62% share by the end of 2037, due to their rising demand for personalized, outcome-oriented investment strategies. These services help users plan for specific goals such as retirement, education, or home buying, making financial planning more structured and intuitive. The lower costs as compared to traditional advisors served through digital platforms are the primary factors encouraging consumers to invest in these strategies. Furthermore, increased financial awareness among Gen Z and next-gen individuals has increased adoption.

Business Model (Hybrid Robo Advisors, Pure Robo Advisors)

The hybrid robo advisors segment is anticipated to hold a 35% share during the forecast period as it combines automated investment solutions with access to human financial advisors, which provides a balanced strategy. This model is helpful to users who seek both digital convenience and personalized human guidance. The growth is also fueled by surging demand for a tailored financial approach amidst market volatility. It also attracts high-net-worth individuals looking for more nuanced portfolio management. As trust and complexity needs rise, hybrid models offer a scalable yet personalized solution, fueling their expansion in the market.

Our in-depth analysis of the robo advisory market includes the following segments:

Segment

           Subsegments

Service Type

  • Direct Plan-Based/Goal-Based
  • Comprehensive Wealth Advisory

Business Model

  • Hybrid Robo Advisors
  • Pure Robo Advisors

End user

  • Retail Investors
  • High Net Worth Individuals
  • Others

Provider

  • Fintech Robo Advisors
  • Banks
  • Traditional Wealth Managers
  • Others

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of robo advisory is assessed at USD 10.9 billion.

Robo advisory market size was over USD 8.7 billion in 2024 and is projected to reach USD 270 billion by 2037, growing at around 30% CAGR during the forecast period i.e., between 2025-2037.

North America is expected to dominate the global market with a 40% share by the end of 2037, due to the high financial literacy among individuals and demand for optimized investment planning tools.

The major players in the market are Vanguard Personal Advisor Services; Charles Schwab Intelligent Portfolios; Betterment LLC; Wealthfront Inc.; Scalable Capital GmbH; Nutmeg Saving and Investment Ltd; Moneyfarm; StashAway; Raiz Invest Limited; Samsung Securities Robo Advisor; Kuvera.in; 5paisa Capital Ltd.; Rakuten Securities; SBI Smart Advisor (SBI Securities); Monex Robo Advisor (Monex Group).
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