Regionally, the global reusable coffee cup market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in Europe is anticipated to hold highest industry share of 37% by 2036, attributed to increasing number of coffee shops in the region. This growth is attributed to the increasing number of coffee shops in Europe. As of 2019, there are more than 25,000 coffee dedicated shops in Europe and nearly 75% of them are chain. Furthermore, higher international visits across Europe is expected to propel the market growth in Europe. There has been surge in tourist arrivals from nearly 670 million in 2017 to 713 million in 2018. Government initiatives to restrain the use of plastic and to curb the plastic waste. In 2022, European Commission, adopted the implemented decision of banning single use plastics, including plastic bags, cotton buds, cutlery, food container, cups for beverages, wet wipes and others. This initiative is expected to create the opportunity for the growth of the reusable coffee cup market in Europe.
Author Credits: Parul Atri
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