APAC Market Statistics
Asia Pacific in reconstituted milk market is anticipated to dominate over 48.2% revenue share by 2037. The region is experiencing rapid urbanization, leading to increased demand for convenient and long-lasting food products. With 6114 convenience food product launches between 2019 and 2023, Japan tops the Asia Pacific area in New Product Launches (NPLs). South Korea comes in second with 3273 NPLs and China with 4302 NPLs. Reconstituted milk, with its ease of storage and preparation, is well-suited to the fast-paced lifestyles of urban regions.
China is solidifying its growth in E-commerce channels. The proliferation of e-commerce platforms in China has made reconstituted milk more accessible to a wider audience. By 2029, the milk consumer volume is anticipated to reach 23.49 billion kg. In 2025, the demand for milk is anticipated to expand by 6.9% in volume. Online sales channels offer convenience and competitive pricing, enabling consumers to purchase these products easily, and driving reconstituted milk market growth.
India homes booming food and beverage industry uses reconstituted milk as an ingredient in products like bakery goods, beverages, and confectionery. It is anticipated that India produced 195 MMT of fluid milk in CY 2020, up from an expected 191 MMT in CY 2019. Its long shelf life and consistent quality make it ideal for large-scale manufacturing, driving demand in the commercial sector.
Europe Market Analysis
Europe reconstituted milk market is also presenting lucrative growth opportunities. European consumers increasingly prefer shelf–stable products due to their convenience and reduced dependency on refrigeration. Overall, 55% of European consumers (compared to 74% of UK consumers) believe that food goods are typically safe. Reconstituted milk, with its extended shelf life, fits the needs of both urban and rural households, particularly in regions with inconsistent fresh milk availability.
Commitment to sustainable practices in Germany is driving demand for reconstituted milk. By using milk powder, manufacturers can reduce the carbon footprint associated with transporting fresh milk, aligning with consumer and government priorities for environmental responsibility. QM-Milch's participation in the Sustainable Dairy Partnership will encourage broader adoption of the SDP among German processors and make it easier to share on-farm sustainability performances with international dairy buyers, as the company covers an impressive 92% of dairy farms and 95% of milk production in Germany.
Furthermore, the busy lifestyles in urban France are driving demand for convenient food options, including reconstituted milk. It is anticipated that the average revenue per user (ARPU) will be USD 76 million Its long shelf life, easy storage, and quick preparation make it a preferred choice for modern households and food service establishments.
Author Credits: Parul Atri
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