Recommendation Engine Market Trends

Growth Drivers

• Growing focus of the organization on integrating cloud services - The growing adoption of cloud services is a significant element that is driving the deployment of recommendation engines across various segments. In 2022, over 60% of companies predicted to have used either one or two clouds in their organization. These adoptions of cloud services that rely on processing large volumes of data in real time offer corporations the resources required to provide support recommendation engines.
  
  The pliability and scalability provided by cloud platforms guide companies to seamlessly employ and scale recommendation engines to meet changing business environment needs and efficiently customize recommendations according to the preferences of individuals. Moreover, cloud-based recommendation engines render a cost-effective solution for companies looking forward to enabling customized recommendation systems with no need for upfront investments in infrastructure.

• Surge in the trend of the hybrid recommendation model - The hybrid recommendation model trend is gaining importance since it provides more exact and varied suggestions to the users. Hybrid models direct to tame the limitations of individual methods by blending collaborative filtering, content-based filtering, and other techniques, further enhancing recommendation efficacy in different domains.
  
  Furthermore, businesses that adopt these techniques in their recommendation engines are predicted to be in a better position to offer diverse, hyper-personalized, and engaging experiences that reverberate with present-day consumers seeking modified recommendations around different digital platforms.
• Growing investment in new technologies - Recommendation engines are getting more advanced due to the recent developments in AI and associated technologies. Moreover, governments across various countries are also investing significantly in promoting digitalization.
  
  As per the United States Agency for International Development, digital invest has offered USD 8.45 million in U.S. government funding to collaborators who have, in turn, lifted about USD 275 million in investment capital, with close to USD 475 million anticipated. Therefore, as countries are embracing digital technologies the recommendation engine market is foreseen to grow.

Challenges

• Growing privacy concern - Recommendation engines are used to analyze consumer data, which usually includes preferences, browsing history, and demographic data, to produce altered recommendations. However, this dependency on user’s sensitive data increases concerns regarding unauthorized access, data breaches, and potential misuse of personal data, imposing risks to the privacy of the user. This might further impose restraint on the market expansion.

• Lack of skilled person to handle recommendation engine

• Rising imposition of strict regulation - Various strict regulations have been launched by authorities on organizations such as the GDPR in Europe and CCPA in the United States regarding data collection, processing, and storage practices. Non-compliance with these regulations may result in heavy fines, reputational damage, and legal repercussions for companies using recommendation engines.