Regionally, the global ready to drink (RTD) tea and coffee market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. The market in the Asia Pacific industry is set to hold largest revenue share by 2036, driven by growing demand for RTD products as a result of rising health awareness of the people, and booming landscape of retail food chains in the region. namely in countries such as Japan, India and China. Another crucial factor boosting industry growth is the large number of coffee and tea plantations, and the growing production of tea in several countries in the region. During the financial year 2019-2020, the production of tea in India crossed 1300 M.Kgs. Furthermore, the market in North America is estimated to hold a significant revenue in 2021 accounting to the presence of leading market players of the beverage industry, especially in nations, such as, the U.S.A and Canada.
Author Credits: Parul Atri
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