Push-To-Talk Market Trends

Growth Drivers

• Instant and On-demand Communication without any Restrictions
  The telecommunication networks have been growing faster over the last two decades starting from 2G and moving further upwards to 3G and now the 4G network that is working much faster than its earlier predecessors including two-way radio communications such as walkie talkie. 4G LTE networks for communication are able to communicate instantly, by which the message is delivered immediately at the press of the button. This is considered to attract the consumers as well as businesses that are using PTT, as communication happens without any restriction and is not confined to use within a specifically allotted time as per specific calling plan.  The number of individuals using social media platform has been rising over the last decade. Social media networking apps such as Facebook and WhatsApp have seen a multifold rise in its user base. The Push-To-Talk voice messaging on social media apps such as WhatsApp that allows users to exchange voice messages such as a single tap of the button by the user that enables recordings and releasing the microphone button to allow the message to be sent to the other user. 
• Improved Workplace Efficiency & Growing Security and Aviation Industry to Aid Huge Demand for PTT Solutions Across the Globe
  The use of PTT technology on the basis of smartphones, laptops or tablets is being seen as a very efficient and beneficial measure at workplaces, by which a faster and a flexible group communication becomes possible. Moreover, it is being viewed as a cost efficient and secure way of communication. With various commercial operations expanding their reach across various regions in a comparatively professional and coordinated way, the demand for security services that house the latest and advanced technologies has been on the rise globally. The need for surveillance and security has begun on a massive scale, with continued monitoring of attacks that are becoming more and more complex with every passing day. The requirement for a safe as well as systematic security monitoring at important places of businesses such as airports, big venues where events are conducted, shopping malls and other places would require a proper system of patrolling. This can help ensure proper connectivity available internally among the security staff and also with the control centres at the time of inspection.

Challenges

Some of the factors such as the existence of latency as well as a gap prevalent in communication while engaging in conversation using the PTT technology which means that there is a delay faced between the time a person speaks and the time the other person responds which is observed when the conversation happens over devices such as a walkie-talkie. Moreover, enabling PTT technology also has the potential to affect pricing and network costs for users which is on the higher side. These factors may operate as major restraints to the growth of the push-to-talk market over the forecast period.