Push-To-Talk Market Share

On the basis of regional analysis, the push-to-talk market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America industry is poised to hold largest revenue share by 2036, owing to region being a pioneer in cellular technologies and the presence of a vibrant and competitive wireless industry. According to CTIA, the usage of mobile wireless data had nearly doubled to reach 28.58 trillion megabytes that was assumed as being equivalent to 250 million people playing Fortnite for 1906 hours. The number of hours spent on digital media such as apps and websites accessed through mobile phones, tablets, computers and other connected devices in the region by the population has been increasing with at least six hours per day being spent on such apps and websites. The push-to-talk market in Asia Pacific region is also anticipated to witness noteworthy demand for Push to Talk technology that could be applied on a mass scale, with countries such as India already having the second largest consumer base of 1.2 billion mobile subscriptions as of September 2018. This is anticipated to offer plenty of opportunities for the application of PTT technology for communication in the region and is estimated to drive the growth of the push-to-talk market over the forecast period.