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Public Affairs and Advocacy Software Market Trends

  • Report ID: 3716
  • Published Date: Aug 26, 2024
  • Report Format: PDF, PPT

Public Affairs and Advocacy Software Market Trends

Growth Drivers

  • Growing Usage of Social-Media for Sharing Experience of a Product or Service
  • Increasing Need of Brands to Receive Direct Feedback from Customers

Challenges

  • Less Awareness Regarding Public Affairs and Advocacy in Underdeveloped Regions

Public Affairs and Advocacy Software Market: Key Insights

Base Year

2023

Forecast Year

2024–2036

CAGR

10.9%

Base Year Market Size (2023)

USD 2.16 billion

Forecast Year Market Size (2036)

USD 8.29 billion

Regional Scope
  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Author Credits:  Abhishek Verma


  • Report ID: 3716
  • Published Date: Aug 26, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of public affairs and advocacy software is estimated at USD 2.35 billion.

Public Affairs and Advocacy Software Market size was over USD 2.16 billion in 2023 and is anticipated to reach USD 8.29 billion by 2036, witnessing around 10.9% CAGR during the forecast period i.e., between 2024-2036. The market growth is driven by growing usage of social-media for sharing experience of a product or service, and increasing need of brands to receive direct feedback from customers.

Asia Pacific industry is likely to account for largest revenue share by 2036, on the back of rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region.

The major players in the market are Salsa Labs, Inc., Blackbaud, Inc., BlueUtopia, DDC Advocacy, LLC, Whistle Stop Digital, LLC, and others.
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