Public Affairs and Advocacy Software Market Size

Public Affairs and Advocacy Software Market size was over USD 2.16 billion in 2023 and is anticipated to reach USD 8.29 billion by 2036, witnessing around 10.9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of public affairs and advocacy software is estimated at USD 2.35 billion. The growth of the market can be attributed to the growing usage of social media for sharing experience of a product or service by consumers, and increasing need of brands to receive direct feedback from customers around the world. As of October 2021, more than 55 percent of the global population uses social media, i.e., almost 4.5 billion people. Also, about 400 million people have come online within the last 12 months. Along with these, the upsurge in the use of public affairs and advocacy software for political campaigns, coupled with rising integration of intuitive interface in the software to attract more customers are also expected to propel market growth in the forthcoming years. Furthermore, escalating awareness about the benefits of public affairs software, and high demand for educating and mobilizing supporters via different types of marketing are projected to offer lucrative opportunities to the public affairs and advocacy software market in the near future.