Public Affairs and Advocacy Software Market Share

On the basis of geographical analysis, the global public affairs and advocacy software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific industry is likely to account for largest revenue share by 2036, on the back of rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region. In addition, rise in investments in conducting political campaigns is also evaluated to drive APAC’s market growth in the coming years. For instance, India’s 2019 Lok Sabha elections were the world’s most expensive elections, where around USD 8 billion were spent. Moreover, the market in North America is expected to acquire the largest share during the forecast period in view of the high usage of advanced IT tools for campaign management, increasing emphasis on advocacy and awareness activities, and string presence of prominent public affairs and advocacy software market players in the region.