Public Affairs and Advocacy Software Market Analysis

Deployment Model Segment Analysis

The cloud-based solutions segment is projected to maintain 71.0% of the market share during the forecast period, solidifying its position as the popular deployment model. This market leadership is a consequence of the intrinsic advantages of cloud technology, namely reduced initial capital expenditure and improved scalability. This market-leading trend aligns with strategic industry shifts focused on improving the overall user experience. A prime example of this is the debut of the all-new Quorum Grassroots in January 2024. This freshly updated version of the grassroots advocacy platform was launched by Quorum, a leading provider of public affairs software, and stands as a strong testament to this focus on user experience. Cloud deployment is a requirement for facilitating the real-time collaboration that geographically dispersed campaign team's demand.  

Target Audience Segment Analysis

The private corporations segment is poised to lead with 42.0% market share through 2035, reflecting the rapidly increasing demand for proactive corporate reputation management and policy influence visibility. Large corporations are transforming expenditure dramatically in highly sophisticated advocacy software to monitor intricate legislation in multiple jurisdictions at once. This open monitoring critical emphasis was further solidified when, in May 2024, Borealis was listed on the UK's G-Cloud 14 marketplace, an occasion that represented some of the best stakeholder consultation and public consultation management enhancements. The growth in the segment is being fueled by the sheer necessity for advanced analytics and comprehensive reporting to properly quantify the ROI of public affairs efforts.

Industry Verticals Segment Analysis

The social advocacy groups segment is predicted to expand at a CAGR of 22.0% by 2035, dominated by the surge in global incidence of high-impact grassroots activism. These groups extensively utilize advocacy software to create large campaigns within a short period with strategic features such as text-to-call and social sharing. This allows smaller, resource-limited organizations to execute large campaigns with comparable levels of technological sophistication to much larger organizations. Key platforms are driving this growth momentum, particularly through enhanced mobilization efforts. For instance, in October 2024, Muster improved its grassroots advocacy software by integrating powerful CRM segmentation and targeted communication features. The elevated growth rate projected implies the increased accessibility and affordability of sophisticated platforms.

Our in-depth analysis of the public affairs and advocacy software market includes the following segments: