Public Affairs and Advocacy Software Market Analysis

The market is segmented by end user into nonprofits, associations, and enterprises, out of which, the associations segment is anticipated to hold the largest share in the global public affairs and advocacy software market. This can be accounted to the increasing use of the software to build momentum around social causes, petitions, and key legislative issues. In addition, public affairs and advocacy tools are also used to support campaigning and fundraising efforts for advocacy group, which is another factor predicted to accelerate the growth of the public affairs and advocacy software market segment in the imminent time. Additionally, on the basis of deployment, the cloud segment is assessed to witness the fastest growth during the forecast period, which can be credited to the high scalability, and the ability to provide efficient collaboration and reduced IT costs of this type of deployment. 

Our in-depth analysis of the global market includes the following segments: