Public Affairs and Advocacy Software Market size was over USD 2.16 billion in 2023 and is anticipated to reach USD 8.29 billion by 2036, witnessing around 10.9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of public affairs and advocacy software is estimated at USD 2.35 billion. The growth of the market can be attributed to the growing usage of social media for sharing experience of a product or service by consumers, and increasing need of brands to receive direct feedback from customers around the world. As of October 2021, more than 55 percent of the global population uses social media, i.e., almost 4.5 billion people. Also, about 400 million people have come online within the last 12 months. Along with these, the upsurge in the use of public affairs and advocacy software for political campaigns, coupled with rising integration of intuitive interface in the software to attract more customers are also expected to propel market growth in the forthcoming years. Furthermore, escalating awareness about the benefits of public affairs software, and high demand for educating and mobilizing supporters via different types of marketing are projected to offer lucrative opportunities to the public affairs and advocacy software market in the near future.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
10.9% |
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Base Year Market Size (2023) |
USD 2.16 billion |
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Forecast Year Market Size (2036) |
USD 8.29 billion |
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Regional Scope |
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The market is segmented by end user into nonprofits, associations, and enterprises, out of which, the associations segment is anticipated to hold the largest share in the global public affairs and advocacy software market. This can be accounted to the increasing use of the software to build momentum around social causes, petitions, and key legislative issues. In addition, public affairs and advocacy tools are also used to support campaigning and fundraising efforts for advocacy group, which is another factor predicted to accelerate the growth of the public affairs and advocacy software market segment in the imminent time. Additionally, on the basis of deployment, the cloud segment is assessed to witness the fastest growth during the forecast period, which can be credited to the high scalability, and the ability to provide efficient collaboration and reduced IT costs of this type of deployment.
Our in-depth analysis of the global market includes the following segments:
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By Deployment |
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By End User |
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On the basis of geographical analysis, the global public affairs and advocacy software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific industry is likely to account for largest revenue share by 2036, on the back of rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region. In addition, rise in investments in conducting political campaigns is also evaluated to drive APAC’s market growth in the coming years. For instance, India’s 2019 Lok Sabha elections were the world’s most expensive elections, where around USD 8 billion were spent. Moreover, the market in North America is expected to acquire the largest share during the forecast period in view of the high usage of advanced IT tools for campaign management, increasing emphasis on advocacy and awareness activities, and string presence of prominent public affairs and advocacy software market players in the region.
June 2021- EveryAction announced that it has acquired Salsa Labs, which is one of the largest companies serving non-profit organizations across the world.
October 2019- Blackbaud and Phone2Action joined hands to provide best-of-breed advocacy solutions to Blackbaud customers, with them aim to engage stakeholders.
Author Credits: Abhishek Verma
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