Protective Face Masks Market size was valued at USD 9.3 billion in 2023 and is expected to reach USD 19.1 billion by the end of 2036, expanding around 6.2% CAGR during the forecast period., i.e., 2024-2036. In 2024, the industry size of protective face masks is estimated at 9.8 billion.
The rising prevalence of various infectious diseases such as influenza, tuberculosis, whooping cough, and COVID-19 has resulted in high demand for protective face masks among healthcare providers and patients. This is one of the most prominent factors expected to boost global market growth during the forecast period.
Protective face masks help to reduce the transmission of airborne particles, bacteria, and viruses. The sales of protective face masks peaked during the coronavirus outbreak. An estimate by the World Health Organization (WHO) stated that more than 89 million medical-grade masks were required every month in the initial days of COVID-19. National governments also issued several guidance on the use of protective face masks for healthcare providers and the general public. As per the orders, people were strictly warned to wear masks and protective gear in public until further notice. In April 2020, the Centers for Disease Control and Prevention (CDC) updated the website recommending the use of fabric masks in public settings in cases where social distancing is challenging.
Manufacturers across the globe are focused on expanding the capacities of protective kits and face mask production to cater to rising demand. For instance, in April 2021, will.i.am partnered with Honeywell to launch XUPERMASK, a game-changing face technology that helps users meet the face mask guidelines without compromising on style. This protective face mask is easily adjustable to various face shapes and is durable for up to 365 days. It has dual 3-speed fans and HEPA filters for comfortable breathing. Innovations like these are boosting global protective face masks market growth.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.2% |
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Base Year Market Size (2023) |
USD 9.3 billion |
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Forecast Year Market Size (2036) |
USD 19.1 billion |
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Regional Scope |
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Type (Procedure Masks, Surgical Masks, N95 Respirators, Face Shields)
The surgical masks segment in the protective face masks market is expected to register a significant growth during the forecast period owing to the high usage of protective face masks for various surgical procedures. Protective face masks are crucial in these settings to prevent any kind of infection transmission during operations. According to a study published in Jama Network in December 2021, there were more than 13 million surgical procedures carried out in the U.S. alone from January 2019 to January 2021.
Other factors such as rising need for safe and protective gear in high-risk environments such as hospitals and clinics, stringent norms and guidelines to wear masks in the operating rooms, and increasing investments to launch new products to cater to specific needs are expected to boost segment revenue growth during the forecast period.
End use (Hospitals & Clinics, Ambulatory Surgical Centers, Long-Term Care Centers, Research Institutions, Individuals)
The hospitals and clinics segment is expected to account for a 30% revenue share of the global protective face masks market between 2024 and 2036. This robust growth can be attributed to the large patient base for infectious diseases and the growing need for advanced protective gear for healthcare professionals as well as patients in hospitals and clinics to protect themselves from exposure to infected respiratory droplets.
Protective face masks play a key role in reducing the number of hospital acquired infections (HAIs). According to a report released by the Centers for Disease Control and Prevention (CDC) in May 2024, 1 in 31 patients admitted to hospitals has atleast 1 healthcare-associated infection. In addition, these masks help to maintain a sterile condition, by preventing the release of microorganisms from surgical staff into the sterile working field.
Our in-depth analysis of the protective face masks market includes the following segments:
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Type |
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Usage |
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End use |
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North America Market Statistics
North America protective face masks market is expected to account for the largest revenue share of 43% during the forecast period. This growth can be attributed to the presence of robust healthcare infrastructure, leading manufacturers, and rising availability of various types of advanced protective gear including surgical masks, N95 respirators, and cloth masks in online and offline portals.
The protective face masks market in the U.S. is expected to account for a significant market share during the forecast period owing to the rising number of surgeries across the country, growing need for protective gear to cater to HAIs, and increasing production capacity by major face mask and protective gear manufacturers such as 3M, Honeywell, and DuPont among others.
In Canada, the market is expected to grow at a rapid pace due to rising consumer awareness, stringent government mandates and health advisories, and increasing R&D investments. Amidst the COVID-19 pandemic, many manufacturers were developing advanced protective gear for healthcare providers, especially for surgeries. The Canadian Shield, one of the prominent PPE manufacturers announced the launch of disposable surgical masks in July 2022. The company received a license from Health Canada to provide medical supplies and has produced more than 10 million face shields for essential and frontline workers in Canada.
Asia Pacific Market Analysis
The protective face masks market in Asia Pacific is expected to account for significant growth during the forecast period owing to rising prevalence of air-borne diseases and pollution levels across the region and growing awareness about the importance of face masks among consumers. In addition, the rising number of medical centers and hospitals in countries like Japan, India, and China has resulted in increased sales of protective face masks, especially post-coronavirus pandemic.
In India, the sales of protective face masks are expected to drastically increase during the forecast period. One of the key reasons for high demand is the rising pollution levels in cities like Delhi, Kolkata, and Mumbai. According to a survey published in the Lancet Planetary Health 2024 edition, around 33,000 deaths between 2008 and 2019 in India were linked to air pollution.
China is one of the major players in the global protective face masks market and the protection of face masks in this country has drastically increased post-COVID-19 outbreak. Other factors such as increasing investments in key players, high awareness about the importance of face masks, and stringent government norms are expected to drive protective face masks market in China going ahead.
The protective face masks market has witnessed drastic changes during and post-COVID-19 pandemic. The COVID-19 outbreak has resulted in growing demand for personal protective equipment (PPE), including face masks. The market is highly competitive, with several global and regional level players striving to innovate and meet the changing needs of healthcare providers and consumers.
The key players in the market are focused on expanding production capabilities and investing in R&D activities to enhance product quality and features. They are also focused on implementing various strategies such as partnerships, mergers and acquisitions, and product launches to retain their market position and enhance their product base. Here are some key players dominating the global protective face masks market:
Author Credits: Radhika Pawar
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