Progressive Web Apps Market size was estimated at USD 2.2 billion in 2024 and is expected to surpass USD 74.1 billion by the end of 2037, rising at a CAGR of 31.4% during the forecast period, i.e., 2025-2037. In 2025, the industry size of progressive web apps will be valued at USD 2.8 billion.
The adoption of progressive web apps is fueled by the growing need for online apps that are responsive, quick, and offline-capable. Businesses are shifting to these apps due to lower development costs and better user engagement compared to native apps. This tendency is further accelerated by the growing popularity of mobile devices and web technology breakthroughs, which offer smooth cross-platform experiences and raise user satisfaction levels overall. According to a report by Research Nester, an estimated 4.88 billion individuals own a smartphone in 2024. That is a rise of 635 million new smartphone users in only the last 12 months.
Additionally, the steady shift to a mobile-first strategy is greatly accelerating end-user adoption. Businesses are concentrating on improving web applications to provide quick, app-like experiences without requiring separate native app downloads as more customers access digital content primarily through smartphones. These solutions are becoming more appealing due to their capacity to incorporate features such as offline access and push notifications while lowering development and maintenance expenses. Further expansion and broad adoption across a range of businesses are fueled by this cost-effectiveness and alignment with mobile trends.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
31.4% |
Base Year Market Size (2024) |
USD 2.2 billion |
Forecast Year Market Size (2037) |
USD 74.1 billion |
Regional Scope |
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Component (Platform, Services)
Platform segment is likely to dominate progressive web apps (PWA) market share of over 55.2% by 2037 owing to the rising need to develop cross-platform compatible software. PWA-enabled platforms boost user engagement while fulfilling the demand for responsive and easily accessible digital solutions. The platform segment is rapidly expanding as these platforms bridge the gap between web and mobile experiences. These platforms are cross-platform compatible, can operate offline or in low-network conditions, and offer enhanced speed and performance. Moreover, the adoption of these platforms is rising as they offer SEO benefits and better user engagement compared to native platforms.
Application (E-commerce & Retail, Media & Entertainment, Social Media, Travel & Tourism, Healthcare, Education, Banking & Financial Services, Others)
In progressive web apps market, social media segment is set to capture revenue share of around 19.5% by the end of 2037 owing to high usage of social media and rising usage of PWA in social media for faster, reliable, and engaging experiences. PWA offers important elements including, fast load times, offline accessibility, push notifications for user interaction, and efficient resource management. Furthermore, PWAs give a wider market reach, especially in areas with poor connectivity, and guarantee higher user retention through background synchronization and a seamless user experience.
Our in-depth analysis of the progressive web apps (PWA) market includes the following segments
Component |
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Device |
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Features |
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Organization Size |
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Application |
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North America Market Analysis
North America progressive web apps market is expected to capture revenue share of over 33.5% by 2037 due to several factors that have supported the adoption and growth of PWAs in the area. A significant factor is the presence of large IT firms such as Google, Microsoft, and Apple incorporating PWA technologies into their platforms. For instance, in October 2023, a Pixel Buds PWA for Chromebooks was surreptitiously released by Google on the Play Store.
The need for progressive web apps that offer consistent performance and quicker load times is fueled by the increased usage of social media platforms in the U.S. For instance, in January 2021, Twitter announced the release of Twitter Lite, a PWA version of the Twitter client, at Google I/O. This progressive web apps was released in replacement of its much-maligned Windows native app.
PWAs are being used by businesses in Canada as part of their initiatives to improve digital experiences and increase consumer engagement. Businesses are using PWAs to create faster, more responsive applications, even offline, for a tech-savvy audience that prioritizes mobile. In October 2021, C3 Solutions announced the launch of a new state-of-the-art PWA to its service offerings, enabling the creation of personalized screens, enhanced performance, and a lighter footprint on bandwidth resources.
Asia Pacific Market Analysis
Asia Pacific in progressive web apps (PWA) market is expected to experience a stable CAGR during the forecast period due to increasing disposable income and better technology infrastructure, along with internet and smartphone penetration. Furthermore, rising e-commerce sales are expected to propel progressive web apps market growth. PWAs can increase conversion rates and provide smooth online and offline purchasing experiences.
In India, the need for apps with quicker load times and low development costs and government programs to facilitate digital transformation and high-tech development activities like the quick rollout of 5G is expected to drive progressive web apps market growth. In addition, rising investments in developing advanced PWAs is expected to boost progressive web apps market growth going ahead. For instance, in April 2021, Zee Digital launched PWAs for its 13 national and regional news brands, covering 9 languages.
Online services are becoming more accessible to a greater number of people in China as internet penetration rises. Reaching these new internet users is made affordable using PWAs, particularly in rural and underdeveloped areas. According to the State Council of the People's Republic of China, there were 1.079 billion internet users in China in June 2023, up 11.09 million from December 2022.
The progressive web applications market is consolidated worldwide, with a limited number of manufacturers holding a significant portion of the industry. The market's manufacturers are dispersed throughout the value chain. Large manufacturing facilities and a variety of research and development initiatives are features of the major firms in the industry.
Here are some leading players in the progressive web apps market:
Author Credits: Abhishek Verma
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