Progressive Web Apps Market Size & Share, By Component (Platform, Services); Device; Features; Organization Size; Application - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

  • Report ID: 6609
  • Published Date: Oct 29, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Progressive Web Apps Market size was estimated at USD 2.2 billion in 2024 and is expected to surpass USD 74.1 billion by the end of 2037, rising at a CAGR of 31.4% during the forecast period, i.e., 2025-2037. In 2025, the industry size of progressive web apps will be valued at USD 2.8 billion.     

The adoption of progressive web apps is fueled by the growing need for online apps that are responsive, quick, and offline-capable. Businesses are shifting to these apps due to lower development costs and better user engagement compared to native apps. This tendency is further accelerated by the growing popularity of mobile devices and web technology breakthroughs, which offer smooth cross-platform experiences and raise user satisfaction levels overall. According to a report by Research Nester, an estimated 4.88 billion individuals own a smartphone in 2024. That is a rise of 635 million new smartphone users in only the last 12 months.

Additionally, the steady shift to a mobile-first strategy is greatly accelerating end-user adoption. Businesses are concentrating on improving web applications to provide quick, app-like experiences without requiring separate native app downloads as more customers access digital content primarily through smartphones. These solutions are becoming more appealing due to their capacity to incorporate features such as offline access and push notifications while lowering development and maintenance expenses. Further expansion and broad adoption across a range of businesses are fueled by this cost-effectiveness and alignment with mobile trends.


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Progressive Web Apps Market: Growth Drivers and Challenges

Growth Drivers

  • Improved user experience: The for Progressive Web Apps (PWAs) market is primarily driven by improved user experience due to the smooth and interesting digital interactions that PWAs provide. PWAs offer quick, dependable, and engaging user experiences straight from the web browser, bridging the gap between native mobile apps and traditional web applications. As PWAs employ service workers for offline functioning, one of their most notable advantages is their instantaneous loading speed, even in places with inadequate internet connectivity. This greatly improves the user experience by guaranteeing that users may engage with the application and access content without any delays.
  • Increasing use of mobile internet: As mobile devices become the primary way of accessing the internet internationally, the global progressive web apps market is poised to benefit substantially from the expanding mobile internet usage. For example, there were 5.45 billion internet users globally as of July 2024, making up 67.1 percent of the world's population. Among these, 5.17 billion people, or 63.7 percent of the global population, used social media. The growing dependency on mobile internet highlights the necessity for responsive and efficient web experiences. PWAs guarantee that consumers have immediate access to content and services by providing quick loading speeds, especially in locations with spotty or inadequate connectivity.
  • Economical and faster development cycles: The affordability and faster development cycles of PWAs are major factors propelling the progressive web apps market for progressive web apps. Companies always look for solutions to maintain high-quality digital solutions while optimizing their resources. PWAs enable developers to create a single application that works well on any device with a web browser, doing away with the requirement for distinct native apps for different platforms. Startups and small enterprises find this streamlined method especially appealing as it drastically cuts down on development time and expenses. Many firms seeking to leverage current technology find PWAs to be an attractive alternative to traditional apps due to the lesser cost needed to develop and maintain them.

Challenges

  • Concerns about data privacy and security: Concerns about security and data privacy are key obstacles affecting both users and developers. As PWAs proliferate, cybercriminals seeking to take advantage of flaws in these applications are becoming more interested in them. To preserve customer confidence and adhere to legal obligations, developers must prioritize safeguarding user data and ensuring secure data transmission.
  • Restricted support for devices and browsers: The progressive web apps market growth is severely constrained by limited browser and device compatibility, which prevents PWAs from being widely used. Even though PWAs have many advantages and sophisticated features, their functioning and performance can vary depending on the web browser and device. PWAs' reach is limited by this restriction, especially in markets where antiquated technology is still widely used. These discrepancies must be taken into account by companies looking to implement PWAs since they may prevent a sizable section of their target audience from interacting with their apps to the fullest extent possible.

Progressive Web Apps Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

31.4%

Base Year Market Size (2024)

USD 2.2 billion

Forecast Year Market Size (2037)

USD 74.1 billion

 Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Progressive Web Apps Segmentation

 Component (Platform, Services)

Platform segment is likely to dominate progressive web apps (PWA) market share of over 55.2% by 2037 owing to the rising need to develop cross-platform compatible software.  PWA-enabled platforms boost user engagement while fulfilling the demand for responsive and easily accessible digital solutions. The platform segment is rapidly expanding as these platforms bridge the gap between web and mobile experiences. These platforms are cross-platform compatible, can operate offline or in low-network conditions, and offer enhanced speed and performance. Moreover, the adoption of these platforms is rising as they offer SEO benefits and better user engagement compared to native platforms.

Application (E-commerce & Retail, Media & Entertainment, Social Media, Travel & Tourism, Healthcare, Education, Banking & Financial Services, Others)

In progressive web apps market, social media segment is set to capture revenue share of around 19.5% by the end of 2037 owing to high usage of social media and rising usage of PWA in social media for faster, reliable, and engaging experiences. PWA offers important elements including, fast load times, offline accessibility, push notifications for user interaction, and efficient resource management.  Furthermore, PWAs give a wider market reach, especially in areas with poor connectivity, and guarantee higher user retention through background synchronization and a seamless user experience.

Our in-depth analysis of the progressive web apps (PWA) market includes the following segments

Component

  • Platform
  • Services

Device

  • Mobile
  • Desktop
  • Web

Features

  • Offline Functionality
  • Push Notifications
  • Home Screen Shortcuts
  • Others

Organization Size

  • Small & Medium Enterprises
  • Large Enterprises

Application

  • E-commerce & Retail
  • Media & Entertainment
  • Social Media
  • Travel & Tourism
  • Healthcare
  • Education
  • Banking & Financial Services
  • Others 

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Progressive Web Apps Industry - Regional Synopsis

North America Market Analysis

North America progressive web apps market is expected to capture revenue share of over 33.5% by 2037 due to several factors that have supported the adoption and growth of PWAs in the area. A significant factor is the presence of large IT firms such as Google, Microsoft, and Apple incorporating PWA technologies into their platforms. For instance, in October 2023, a Pixel Buds PWA for Chromebooks was surreptitiously released by Google on the Play Store.

The need for progressive web apps that offer consistent performance and quicker load times is fueled by the increased usage of social media platforms in the U.S. For instance, in January 2021, Twitter announced the release of Twitter Lite, a PWA version of the Twitter client, at Google I/O. This progressive web apps was released in replacement of its much-maligned Windows native app.

PWAs are being used by businesses in Canada as part of their initiatives to improve digital experiences and increase consumer engagement. Businesses are using PWAs to create faster, more responsive applications, even offline, for a tech-savvy audience that prioritizes mobile. In October 2021, C3 Solutions announced the launch of a new state-of-the-art PWA to its service offerings, enabling the creation of personalized screens, enhanced performance, and a lighter footprint on bandwidth resources.

Asia Pacific Market Analysis

Asia Pacific in progressive web apps (PWA) market is expected to experience a stable CAGR during the forecast period due to increasing disposable income and better technology infrastructure, along with internet and smartphone penetration. Furthermore, rising e-commerce sales are expected to propel progressive web apps market growth. PWAs can increase conversion rates and provide smooth online and offline purchasing experiences.

In India, the need for apps with quicker load times and low development costs and government programs to facilitate digital transformation and high-tech development activities like the quick rollout of 5G is expected to drive progressive web apps market growth. In addition, rising investments in developing advanced PWAs is expected to boost progressive web apps market growth going ahead. For instance, in April 2021, Zee Digital launched PWAs for its 13 national and regional news brands, covering 9 languages. 

Online services are becoming more accessible to a greater number of people in China as internet penetration rises. Reaching these new internet users is made affordable using PWAs, particularly in rural and underdeveloped areas. According to the State Council of the People's Republic of China, there were 1.079 billion internet users in China in June 2023, up 11.09 million from December 2022.

Research Nester
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Companies Dominating the Progressive Web Apps Landscape

    The progressive web applications market is consolidated worldwide, with a limited number of manufacturers holding a significant portion of the industry. The market's manufacturers are dispersed throughout the value chain. Large manufacturing facilities and a variety of research and development initiatives are features of the major firms in the industry.

    Here are some leading players in the progressive web apps market:

    • Meta
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Google
    • Microsoft
    • OutSystems
    • Alokai
    • IBM Corporation
    • Cloud Four, Inc.
    • DockYard Inc.
    • Enonic AS
    • GoodBarber

In the News

  • In March 2024, OutSystems announced the launch of its latest AI-driven business transformation, AI Agent Builder to integrate generative AI into operations and applications.
  • In March 2023, Alokai, a Frontend as a Service (FEaaS) that creates unique eCommerce storefronts at a fraction of the time and expense, announced the launch of React support as a part of an extended series of product enhancements. This will enable corporate firms to create high-quality customer experiences effectively.

Author Credits:  Abhishek Verma


  • Report ID: 6609
  • Published Date: Oct 29, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The progressive web apps market size was USD 2.2 billion in 2024.

The global progressive web apps market size was US 2.2 billion in 2024 and is likely to reach USD 74.1 billion by the end of 2037, expanding at a CAGR of 31.4% over the forecast period, i.e., 2025-2037.

Google, Microsoft, OutSystems, Alokai, IBM Corporation, Cloud Four, Inc., DockYard Inc., Enonic AS, GoodBarber are some key players in the market.

The platform segment is expected to hold a leading share during the forecast period.

North America is projected to offer lucrative prospects with a share of 33.5% during the forecast period.
Progressive Web Apps Market Report Scope
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