Processed Fruits and Vegetables Market Size

Processed Fruits and Vegetables Market size was over USD 424.8 Billion in 2023 and is anticipated to exceed USD 928.55 Billion by the end of 2036, growing at over 6.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of processed fruits and vegetables is evaluated at USD 448.5 Billion. The growth of the market can be attributed to the growing demand for convenient food products owing to busy lifestyle. For instance, since of their busy schedules, about 80% of Indian households now prefer rapid food. Moreover, the age also plays a crucial role in the demand for ready to eat products. Large number of young population who are working mostly prefer convenient food products. For instance, about 15% of respondents who were 65 years of age and older reported eating convenient food once a month. However, the percentage of respondents from the youngest age group represented who just stated they did so a few times a week was greatest, coming in at about 20%. 

Moreover, the disposable income of the population is also growing. Hence, there has been a boost in the purchasing power of the consumer, which has influenced them to purchase ready to eat products. Therefore, this factor is further estimated to boost the growth of the market. Also, owing to the covid19 pandemic the change in eating patterns of the consumer has been observed. As a result, many people are consuming less fresh food, particularly fruits and vegetables, and traditional grocery shopping forms and locations have become more scarce. They have been replaced by more processed goods such as convenience foods, which would help the market for processed fruits and vegetables develop to a certain extent in the future. Additionally, purchases of processed food products also benefit consumers since they're easier to use, eat, and store for a longer period of time. Hence, this factor is also estimated to boost the market growth over the forecast period.