Presentation Software Market Trends

Growth Drivers

• Rising Integration of AR and VR – AR and VR presentations facilitate the sharing and display of interactive 3D models, which may be used to provide rich product stories and immersive AR demonstrations.
• Growing Trend of Bring your Device (BYOD) - Bring Your Device (BYOD) is the practice of projecting data or screen content onto presentation screens from mobile devices, such as laptops, tablets, and smartphones that can make it possible for pupils to access more technology in the classroom without the school having to bear the cost of buying gadgets for each student.
• Increasing Demand in Education Centers- Presentation software, usually referred to as presentation programs, makes it simple for instructors and students to make presentations that promote learning and enhance memory even if they lack the necessary graphic design expertise.
• Surging Technological Advancements- AI tools for presentations are cutting-edge software applications that make use of artificial intelligence which aids in generating visually appealing presentations quickly and makes it easy to create professional presentations with AI that are of excellent quality and that use clever themes.

Challenges

• Exorbitant Cost of Software Licenses- One of the biggest obstacles to entry in the global presentation software market may be the price of software licenses since purchasing software is not always simple licensing fees, use models, contract negotiation fees, and implementation follow the initial procurement. If software licensing problems are not addressed, they may lead to additional needless expenses as proper software license management is important to prevent over- and under-licensing, which can end up costing the organization millions of dollars. Given that many software licenses might cost several hundred or even thousands of dollars annually, that gets increasingly complex as the company's software portfolio expands.
• Data privacy and security concerns as presentations often contain sensitive information.
• Compatibility issues across several devices, and software versions can impact the functionality.
• Insufficient knowledge about the quality of presentation software among consumers may limit the adoption of the product.