Pregnancy Test Kit Market - Regional Analysis
APAC Market Insights
The pregnancy test kit market is dominating the Asia Pacific region and is anticipated to hold the market share of 30.8% at a CAGR of 7.9% by 2035. The market is inspired by the increased incidence of unplanned pregnancies, affordability, and accessibility. The importance of early pregnancy detection in reducing maternal health risks is underscored by the WHO report in April 2025 that every 2 minutes, a maternal death takes place. According to the UNICEF report in November 2024, almost 2.2 million births in the region are among adolescent girls as a result of unwanted pregnancies. Governments in APAC are encouraging affordable home testing options to fill gaps in healthcare infrastructure.
The pregnancy test kit market in India is growing rapidly due to the at-home testing solutions, and 1 in 7 pregnancies in India are unplanned pregnancies in the population of 12.1 crore, as depicted by the UNFPA report in 2022. The report also depicts that most of the pregnancies, almost 60% of it, end in abortion, and they are due to unintended pregnancies. Further, government initiatives under NGOs and the National Health Mission are enhancing the affordability of pregnancy kits in rural areas. People also suggest the kits for accurate results. The market is also driven by various emerging online sites and digital health platforms to broaden the distribution and enhance accessibility.
Fertility Rate per Women
|
Country |
2021 |
2022 |
2023 |
|
India |
2 |
2 |
2 |
|
China |
1.1 |
1 |
1 |
|
Japan |
1.3 |
1.3 |
1.2 |
|
Malaysia |
1.6 |
1.6 |
1.6 |
Source: World Bank Data, 2025
North America Market Insights
North America in the pregnancy test kit market is the fastest-growing region and is projected to hold the market share of 30% at a CAGR of 6.6% by 2035. The region is driven by strong awareness among reproductive women and advancements in technology. The government agencies and non-profit organizations in the region are promoting people to use FDA-approved home test kits for pregnancy detection. The pregnancy age and knowledge among women drive the pregnancy self-testing widely. As per the NLB article published in February 2022, the survey report states that 99% of the people in the survey are acceptable and aware of the pregnancy test kits. The region is also driven by the advancements in healthcare infrastructure, allowing distribution via supermarkets, pharmacies, and other platforms.
The U.S. pregnancy test kit market is fueled by the rate of convenience, increasing digital health technologies developments, and home testing options. The availability of test kits in pharmacies, supermarkets, and online sites has opened up a wider reach. In addition, digital technologies like connected devices and app-based monitoring are gaining popularity. The Public health campaigns propel awareness, primarily among young females, whereas technologies like smartphone-connected tests are increasingly broadening their application. The main goal of the program is to improve self-test kit’s availability and affordability.
Fertility Rate per Women
|
Country |
2021 |
2022 |
2023 |
|
U.S. |
1.7 |
1.7 |
1.6 |
|
Canada |
1.4 |
1.3 |
1.3 |
Source: World Bank Data, 2025
Europe Market Insights
The pregnancy test kit market in Europe is projected to hold a market share of 26.5% at a CAGR of 6.2% by 2035. The home-enabled test kits in Europe have seen a drastic surge post COVID-19, including pregnancy test kits. The market in Europe is fueled by the awareness and early family planning. As per the University of Helsinki, published in January 2022 depicts that in Europe, nearly 65 million home pregnancy test kits are sold every year. This surge is further supported by EU4Health and national programs promoting self-care diagnostics to reduce strain on primary healthcare systems.
The UK pregnancy test kit market is demanding the market by rising advancements in test kits, awareness of early detection, and user-friendliness to consumers. The modern testing methods have improved the sensitivity and reliability, resulting in an accurate outcome with human chorionic gonadotropin hormones. Modern innovations such as on July 2022, Hoopsy launched a recyclable pregnancy test kit made of 99% paper, providing 99% accurate results and being plastic-free. People in the UK mostly depend on this eco pregnancy test. By providing enhanced features and support in monitoring and awareness, people totally rely on these kits and demand the market.
