Pregnancy Test Kit Market Segmentation:
End user Segment Analysis
In the end user segment, the home care setting leads the segment and is expected to hold the share value of 63% by 2035. The segment is driven by increasing awareness of self-testing, user-friendly devices that can be checked at home, early detection of results, and the preference for confidentiality. According to the NLM article published in February 2022 on self-testing for pregnancy states that nearly 76.7% of women prefer to use home-based pregnancy test kits, and 84.9% suggest both home pregnancy test kits and hospital visits. Further, with the advancement in technology, with integration of Bluetooth in these kits surge the adoption of home care settings by providing real-time results and tracking features.
Product Type Segment Analysis
In the product type segment, urine-based pregnancy test kits fuel the segment and are expected to hold the share value of 57.4% by 2035. The segment is driven by the rising awareness and education, early detection and accuracy, cost-effectiveness, and easily accessible. Further, innovations such as rapid detection strips and digital readouts, are further boosting convenience. As per the UT South Western Medical Center article published in June 2022, in modern days, women validate their pregnancy results via urine-based pregnancy test kits and provide 70% accuracy in detecting human chorionic gonadotropin (hCG).
Technology Segment Analysis
Under the technology segment, lateral flow assay dominates the segment and is expected to hold a share value of 54.5% by 2035. Lateral flow assays are mostly used due to their low cost, ease of use, and rapid format, as stated in ACS publications in February 2021. Lateral flow assays are paper-based POC devices used as an effective testing method for on-site detection and quantification of biomarkers, such as proteins, small molecules, nucleic acids, or any other specific substance from a range of biological materials, including blood, urine, saliva, and many other types.
Our in-depth analysis of the pregnancy test kit market includes the following segments:
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