Power Sports Market size was valued at USD 40.06 billion in 2024 and is expected to reach USD 84.4 billion by 2037, registering around 5.9% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of power sports is assessed at USD 41.95 billion.
The market is driven by clubs and state organizations that promote powersports, rising disposable income, and a growing desire from young people for off-road adventure tourism and leisure activities. The median annual expenditure of an individual in all states on leisure activities is USD 487.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
5.9% |
Base Year Market Size (2024) |
USD 40.06 billion |
Forecast Year Market Size (2037) |
USD 84.4 billion |
Regional Scope |
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Vehicle Type (All-Terrain Vehicles, Side by Side Vehicles, Personal Watercrafts, Snow Mobiles, Heavy Weight Motorcycles, ROVs, Jetski)
All-terrain vehicles segment is set to hold more than 38% power sports market share by 2037. The segment growth can be because ATVs are popular among a variety of users, including recreational riders, outdoor enthusiasts, farmers, ranchers, and industrial workers. They are known for their adaptability and capacity to navigate a variety of terrains, including mud, snow, sand, and rough tracks.
Moreover, they can be used for trail riding, racing, hunting, and exploring off-road regions. When searching for outdoor leisure activities, many individuals and families are drawn to ATV riding because of its thrill and adventure. A record 168.1 million people participated in outdoor recreation in 2022, an increase of 2.3 percent.
Furthermore, ATVs are frequently used for utility, particularly in agricultural and rural environments. All-Terrain Vehicles (ATV) are very useful for utility applications because of their capacity to tow large loads and negotiate difficult terrain. The ATV sector is expanding as a result of the increase of adventure tourism and consumer demand for distinctive experiences.
End Use (Passenger Vehicle, Commercial Vehicles)
Commercial vehicles segment in the power sports market is estimated to observe more than 8.7% growth through 2037. The primary factors driving demand for commercial vehicles include the global economy's recovery and increased disposable income, as well as an increase in travel and leisure time, off-road vehicle technology developments, and the growing use of off-road vehicles for both military and recreational purposes. The inclination toward adventure and leisure activities, as well as the proliferation of 4WD and AWD vehicles, are expected to fuel the expansion of the commercial off-road vehicle landscape.
The total number of sales of commercial vehicles rose from 7,16,566 to 9,62,468 units. In comparison to the prior year, sales of Light Commercial Vehicles climbed from 4,75,989 to 6,03,465 units, while Sales of Medium and Heavy Commercial Vehicles increased from 2,40,577 to 3,59,003 units in FY-2022–2023.
Our in-depth analysis of the power sports market includes the following segments:
Vehicle Type |
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Model |
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Propulsion |
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Application |
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End Use |
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North America Market Statistics
North America region in power sports market is set to account for around 34% revenue share by 2037. The market growth in the region is due to increasing people disposable income that they can spend on leisure pursuits and power sports equipment like all-terrain vehicles (ATV), motorbikes, snowmobiles, and personal watercraft. Power sports cars draw enthusiasts who appreciate off-roading, water sports, and recreational riding because they provide thrilling and heart-pounding experiences. 103,650 Harley-Davidson bikes were sold in the North America in 2020.
State and federal governments in the United States will provide substantial support for power sports activities because of their substantial economic impact. RideNow is the biggest power sports dealer in United States, and RumbleOn Inc. has agreed to purchase it. The USD 5.4 billion transaction will combine RideNow's retail brand and broad reach with RumbleOn's technology.
European Market Analysis
The European region will also encounter huge growth for the power sports market during the forecast period owing to the owing to the growth of recreational clubs and regional organizations that actively promote off-road & recreational leisure activities in this region. To gain a larger market share, a number of important companies are launching the newest technology products in the industry. The total amount of general government spending in the EU on sports and recreation in 2022 was USD 60.3 billion, or 0.8% of total government spending.
Germany hold significant hare because more people are engaging in off-road recreational activities. Approximately 17.6 million German-speaking individuals who were 14 years of age or older went backpacking in 2023.
Growing investement for motorized sports equipment such as ATVs, motorcycles, snowmobiles, and personal watercraft are propelling the industry in France. Motorcycle retail made up only 2.7% of this total revenue; the remaining 2.8% came from wholesale.
Continuous technological developments in power sports cars are propelling the United Kingdom market. A car manufacturer named Polaris presented their 2022 snowmobile portfolio, which includes 22 new models based on the rider-first Matryx platform. At sea level and at 10,000 feet above the 850 Patriot, the SmartBoost technology's combustion stability produces 10% and 50% greater power, respectively.
The power sports market is dominated by key market players who are gaining traction in the market by adopting several strategies including merger and acquisitions.
Author Credits: Saima Khursheed
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