Potassium Sorbate Market Trends

Growth Drivers

• Approvals from Regulatory Bodies – The Food and Drug Administration regarded potassium sorbate as a safe ingredient and has approved its usage in the food and pharmaceutical industry. These regulatory bodies consider various factors while evaluating, such as exposure levels, the potential risk to health, and toxicology studies. It provides assurance to manufacturers and consumers that the substance can be used without significant health concerns.
• Increasing Use of Personal Care Products – According to the United States Census Bureau and the Simmons National Consumer Survey (NHCS), 307.84 million Americans used shampoo in 2020. Potassium sorbate is compatible with a wide range of cosmetic ingredients, making it suitable for use in various personal care products, including shampoos. It can be used in combination with other preservatives to provide better protection.
• Growing Consumption of Processed Food – Global consumption of ultra-processed foods has expanded considerably in the past 10 years. These foods currently account for 25-60% of a person's daily energy intake in much of the world.  Potassium sorbate is primarily used to inhibit the growth of molds, yeast, and certain bacteria in food products. It helps in extending the shelf life of processed food by preventing spoilage and maintaining product quality.

Challenges

• Misconceptions Associated with Potassium Sorbate - Some consumers have concerns or misconceptions about the safety and health effects of preservatives. Misinformation or negative perceptions surrounding potassium sorbate can impact consumer acceptance and purchase decisions, leading to a decline in potassium sorbate market demand.
• Competition from Other Alternatives
• Volatile Price of Raw Material