Potassium Sorbate Market Outlook:
Potassium Sorbate Market size was USD 190.6 million in 2025 and is estimated to reach USD 313.4 million by the end of 2035, expanding at a CAGR of 5.1% during the forecast period, i.e., 2026-2035. In 2026, the industry size of potassium sorbate is estimated at USD 200.3 million.
The expanding cosmetics and personal care trade is expected to fuel the consumption of potassium sorbate. The creams, lotions, shampoos, and makeup products are often incorporated with potassium sorbate to increase their shelf life. The Federal Reserve Bank of St. Louis discloses that the consumer price index for personal care products in the U.S. totaled 179.777 in July 2025. This indicates that a robust demand for beauty and personal care products is propelling the potassium sorbate trade. The Environmental Working Group states that the use of personal care products in men has doubled, owing to increasing awareness of skin health. Consumers are also shifting toward paraben-free and milder preservative systems, which is likely to accelerate the consumption of potassium sorbate as it fits well into this demand profile. Further, the direct-to-consumer (DTC) boom in skincare startups is anticipated to amplify the sales of potassium sorbate in the years ahead.
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Personal care product use at a glance |
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|
Average adult 2023 |
Women 2023 |
Men 2023 |
|
Number used every day |
12 |
13 |
11 |
|
Unique ingredients |
112 |
114 |
105 |
Source: Environmental Working Group
