Potassium Sorbate Market Share

North American Market Statistics

The potassium sorbate market in North America is projected to be the largest with a share of about 34% in the near future. The growth of the market can be attributed majorly to the rising consumption of canned food. Currently, around 98 percent of people in America have canned foods in their kitchens, with the average cupboard in the region containing 24 cans. Moreover, canned vegetables are also popular, with maize coming out on top. Approximately 63% of Americans own canned corn. Green canned beans and tomatoes come in second and third place, respectively.

European Market Forecast

The Europe potassium sorbate market is estimated to be the second largest, registering a share of about 26% between 2023 and 2037. The rising consumption of bread is expected to drive market growth in the region. In the European 27 countries, the overall consumption of viennoiserie, bread, and patisserie was around 39 million tonnes in recent years. Potassium sorbate is often added during the preparation of bread dough. It is typically mixed with dry ingredients such as flour, salt, and sugar before the addition of water and yeast.