Portable Generator Market size was over USD 5.07 billion in 2024 and is anticipated to reach USD 10.3 billion by the end of 2037, growing at around 5.6% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of portable generator is assessed at USD 5.3 billion.
The reason behind this boost is credited to the increasing power outages attributed to the extreme changes in weather conditions and cases such as natural disasters, and many more. According to a report by the National Centers for Environmental Information in 2024, the U.S. has experienced an average of about 18 billion USD in climate disasters each year, with about 18 climate disasters in 2022 causing a total of more than 175.2 billion USD in damage and resulting in 474 fatalities.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
5.6% |
Base Year Market Size (2024) |
USD 5.07 billion |
Forecast Year Market Size (2037) |
USD 10.3 billion |
Regional Scope |
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Fuel (Diesel, Gasoline, Gaseous)
Gasoline segment is likely to hold more than 42% portable generator market share by 2037. The segment's lucrative growth can be propelled by its convenience, versatility, and affordability, as there is a high demand for gasoline generators because they are less expensive than other backup power solutions, making it a better option on budget for consumers.
Moreover, gasoline generators are widely used in several applications in homes and businesses during power outages. According to a report by the U.S. Energy Information Administration in 2024, the global production of liquid fluids is expected to cross 1.9 billion b/d by 2025. Additionally, the demand for natural gas portable generators is also increasing owing to their reliability, fuel efficiency, and low emissions. They also offer a clear burning fuel which produces less pollutants.
End User (Residential, Commercial, Industrial)
By 2037, residential segment in the portable generator market is set to reach USD 31 Billion, due to the increase in residential areas along with the necessity for reducing the environmental footprint and becoming more sustainable in our practices. According to a report by the World Bank in 2023, it is slated that about 50% of the population lives in urban areas & by 2045 the global urban population is predicted to surpass 6 billion.
Moreover, the usage of generators that produce lower emissions coupled with the usage of less energy helps to fulfill such objectives, and the generators that use green energy, renewable and alternative fuels can also fulfill the goal of being more environmentally conscious.
Our in-depth analysis of the portable generator market includes the following segments:
Fuel |
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End User |
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Product |
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Phase |
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Power |
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Application |
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APAC Market Statistics
Asia Pacific in portable generator market is expected to account for around 32% revenue share by 2037. The market expansion in the region is expected on account of the presence of natural gas such as coal, biofuels, and many more. According to a report, in 2023 APAC holds about 43% of the global coal reserves.
Furthermore, a large part of the Asia Pacific region has favorable geographical conditions for the development of the portable generator sector. In addition to this, the Asia Pacific region has witnessed rapid industrial and economic growth in recent years, leading to increasing demands for power generation.
There is a high presence of renewable energy power stations in Japan which reduces the risk of outages. According to a report by the Energy Information Administration in 2024, renewable generation in Japan increased to 26% in 2022 from 21% in 2018.
There is a high production of steel in China which makes a huge landscape for the portable generator market growth. According to a report in 2024, there has been an increase in the exports of steel products by 30% from Chinese steel companies.
North America Market Analysis
North American portable generator market is likely to showcase over 5.3% growth rate through 2037 and will hold the second position owing to the growing demand for accessible and reliable powers in the energy & power sector, on account of the rise in population, which is shifting more towards the usage of clean energy. According to a report by the U.S. Energy Information Administration, in 2022 the usage of natural gas was about 33% of the whole energy consumption.
In the United States there have been rising government initiatives in the form of investment and campaigns to spread awareness regarding the usage of renewable energy. According to a survey conducted in 2023, it was revealed that more than 66% of U.S. adults prioritize using an alternative energy source like solar, hydrogen, and wind power.
Moreover, Canada is predicted to have the presence of key players in the field of power generation and electricity demand which is further encouraging collaboration with the energy & power sector. Hence, this factor is estimated to impact the overall growth of the Portable generator industry in Canada. According to a report in 2023, the energy consumption in Canada increased to 8585 petajoules from 2022 tp 2021.
Most of these companies are continuously collaborating, expanding, making agreements, and joining ventures for the growth of this sector and are estimated to be the major key players in this landscape.
Author Credits: Dhruv Bhatia
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