Global Portable Bidets for Travelers Market Size, Forecast and Trend Highlights Over 2025-2037
Portable Bidets for Travelers Market size was over USD 781 million in 2024 and is set to cross USD 1625.42 billion by the end of 2037, witnessing more than 5.8% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of portable bidets for travelers’ is estimated at USD 826.30 million.
The growth of the portable bidets for travelers market can be primarily attributed to the rising number of travelers across the world. According to data published by the United Nations Tourism Organization, an estimated 1.4 billion international tourists were registered in the world in 2024. As there is a rising number of tourists, there has been an increased sale of essentials related to the travelling. Portable bidets are emerging as one of the most useful products to take while travelling. Owing to these benefits, the global portable bidets for travelers market is projected to thrive between 2024 and 2037.
Additionally, the elderly population or anyone with limited mobility gets huge benefits from the portable bidets. Moreover, portable bidets can be real game changers for the aging and physically disabled people to ensure hygiene and cleanliness. According to the World Health Organization, by 2050, the global population aged 60 years and older is expected to reach 2.1 billion. The rising elderly population is bolstering the growth of the portable bidets for travelers market in the coming decade.
Portable Bidets for Travelers Sector: Growth Drivers and Challenges
Growth Drivers
- Rising efforts to save trees: People are trying to be less reliant on the toilet to save money as well as trees. Tissue paper causes huge environmental loss as from the procurement of wood to the manufacturing process, emitting huge amounts of greenhouse gases. According to the Alameda County Waste Management Authority, an average American utilizes 7 trees in the form of paper or wood, and from other products made from the trees. People are adopting portable bidets to stop the usage of toilet paper. In fact, some people are eliminating toilet paper by using the air-drying feature of the bidet.
- Surge in the cases of constipation: Bidets are useful in cleaning anus with the bidets after defecation. This not only contributes to health hygiene, but also is effective against constipation. National Institutes of Health states that water flow to the anal region with the help of bidet can be effective in eradicating the severity of the constipation. It further says that almost 12% of people globally report self-defined constipation. These factors are augmenting the sale of portable bidets during the forecasted period.
- Rising awareness regarding personal hygiene: In the current times, people are taking proactive steps to protect their health and hygiene. There has been more awareness about personal cleanliness about menstrual care, sanitation, etc. For instance, a bidet is extremely useful during a menstrual cycle as it is gentler on the skin than toilet paper. A portable bidet can be used while travelling and helps in removing bacteria, urine, or fecal matter more efficiently. According to the United Nations Children’s Fund, currently, 1.8 billion women across the globe menstruate. Portable bidet is proving to be an efficacious tool to ensure hygiene during travelling for women.
Challenges
- Health Implications: The excessive usage of the bidet can potentially cause anal pruritus and anal incontinence. Physicians have advised people with anal pruritus to carefully conduct cleaning of the anus.
- Lack of awareness among the population: There has been a lack of awareness among the general population in developing countries about the usage of bidets. People are unaware of the benefits of portable bidets and have a general perception that using bidets might be unsafe.
Portable Bidets for Travelers Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
5.8% |
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Base Year Market Size (2024) |
USD 781 million |
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Forecast Year Market Size (2037) |
USD 1625.42 billion |
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Regional Scope |
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Portable Bidets for Travelers Segmentation
Product Type (Electrical, Manual)
The electrical segment in portable bidets for travelers market is anticipated to garner a significant share due to the rising preference for advanced equipment. Some of the prominent features of the electronic bidets are adjustable nozzle position, warm air dryer, deodorizer, nozzle oscillation, massaging pulse, enema function, child mode, LED night light, etc. These features are enticing people to purchase electrical portable bidets that offer a wide range of benefits. Moreover, the warm air dryer feels much more like a blow dryer on a low setting and takes only 3 minutes to fully dry the user’s skin. These are fit for the person who can’t wipe themselves dry and is willing to eliminate the use of tissue paper. Also, the nozzle oscillation function is crucial as it provides a much wider cleaning area without the user having to move much.
Distribution Channel (Online, Offline)
The online segment in portable bidets for travelers market is projected to garner a significant share between 2025 and 2037 due to the emerging online platforms. Various platforms are offering ultra-modern portable bidets for travelers with numerous features. People are willing to shop more from online portals due to the rising penetration of the internet. According to the International Trade Administration, global B2C ecommerce revenue is projected to reach USD 5.5 trillion by 2027. These factors are propelling the growth of the online segment during the assessed period.
Our in-depth analysis of the global portable bidets for the travelers market includes the following segments:
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Product |
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Capacity |
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Distribution Channel |
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Customize this ReportPortable Bidets for Travelers Industry - Regional Analysis
Asia Pacific Market Analysis
The portable bidets for travelers market in the Asia Pacific region is gaining traction due to the presence of a large consumer base in the region. According to the United Nations Population Fund, Asia and the Pacific region are home to 4.3 billion people. The humongous population makes the region a hub for the portable bidets for travelers market players to fulfill demand. In India, there is a huge demand for Hibbent, Milestouch, Tonelife, Electomania, and Hannea handheld portable bidet. These portable bidets are easy to carry, environmentally friendly, and ensure thorough cleaning. Also, in Japan, the growth of the market can be attributed to the presence of a society passionate about cleanliness and with a very strong civic sense. These factors are augmenting the growth of the market in the Asia Pacific.
North America Market Forecast
The North America region is offering lucrative growth opportunities for the portable bidets for travelers market due to the rising disposable income of the people in the region. In the U.S., the average household net adjusted disposable income is USD 51,147 per year. People are making investments in buying products to upgrade their lifestyles. Also, in Canada, market players are offering modern portable bidets for hygiene solutions. Bidets have become popular in the country in the last few years due to their eco-friendliness and modern features.
Companies Dominating the Portable Bidets for Travelers Landscape
- Toto Limited
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Hygienna, Inc.
- Brondell Inc.
- Boxclever
- Panasonic
- Bio Bidet
- Hibbent
- Boss Bidet
- Ultra-NOVA Bidet
- Brondell Swash
The competitive landscape of the portable bidets for travelers market is rapidly evolving as established key players, market giants, and new entrants are investing in launching modern products. Key players in the market are focused on developing new technologies and products that cater to the stringent regulatory norms and consumer demand. These key players are adopting several strategies, such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global portable bidets for travelers market:
In the News
- In April 2025, Hygiene Inc. hosted a team appreciation night where they honored their team members for their invaluable contributions. The company is dedicated to providing superior safety and industrial hygiene, keeping sustainability in mind.
- In April 2025, Panasonic Group earned the award for Great Place to Work certification for the 4th consecutive year. This year, almost 83% of the employees said that it is comfortable to work with Panasonic and got 26 points higher than the average U.S. company.
Author Credits: Parul Atri
- Report ID: 1840
- Published Date: May 12, 2025
- Report Format: PDF, PPT
