Podcasting Market Size

Podcasting Market size is evaluated at USD 31.1 billion in 2024 and is expected to reach USD 197.9 billion by the end of 2037, registering around 15.3% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of podcasting is estimated at USD 35.8 billion.

The podcasting market is experiencing growth, attributed to the rising utilization of podcasts in educational contexts as a learning resource. Podcasts provide a flexible way for learners to access educational content anytime, enhancing convenience. Institutions and educators are increasingly producing podcasts to supplement traditional learning, covering a wide range of topics. Moreover, audio content caters to auditory learners and allows for multitasking, making learning more adaptable. Worldwide, there are more than 546 million listeners to podcasts. Around 47% of the U.S. population aged 12 and over listen to podcasts once a month or more.

Also, a surge in enrollment in online learning courses is escalating market growth. For instance, according to the World Economic Forum, Coursera, an online learning platform, registered 20 million new students in 2021.  The rise in online education creates a demand for a variety of subjects and expert insights, prompting more educational podcasts to emerge.