Podcasting Market Size

Podcasting Market size is evaluated at USD 31.1 billion in 2024 and is expected to reach USD 197.9 billion by the end of 2037, registering around 15.3% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of podcasting is estimated at USD 35.8 billion.

The podcasting market is experiencing growth, attributed to the rising utilization of podcasts in educational contexts as a learning resource. Podcasts provide a flexible way for learners to access educational content anytime, enhancing convenience. Institutions and educators are increasingly producing podcasts to supplement traditional learning, covering a wide range of topics. Moreover, audio content caters to auditory learners and allows for multitasking, making learning more adaptable. Worldwide, there are more than 546 million listeners to podcasts. Around 47% of the U.S. population aged 12 and over listen to podcasts once a month or more.

Also, a surge in enrollment in online learning courses is escalating market growth. For instance, according to the World Economic Forum, Coursera, an online learning platform, registered 20 million new students in 2021. The rise in online education creates a demand for a variety of subjects and expert insights, prompting more educational podcasts to emerge.

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of podcasting was over USD 31.1 billion.

The market size for podcasting is projected to cross USD 197.9 billion by the end of 2037 expanding at a CAGR of 15.3% during the forecast period i.e., between 2025-2037.

The major players in the market are Amazon.com Inc., Apple, Inc., iHeartMedia Inc., Hindenburg Systems, Pandora Media, LLC, TuneIn, Inc., Audacy, Inc., Sound Cloud Limited, Spotify AB, Podcastle, Inc., and others.

The interviews segment is anticipated to garner a share/size of 32.4% during 2025-2037.

North America is poised to hold the largest share of 38.5% by the end of 2037.

Podcasting Market Size