Plastic Pigments Market Trends

Growth Drivers

• Growing Demand for Consumer Goods - A significant amount of color masterbatch is used in consumer goods made of plastic to improve their functional and aesthetic qualities, owing to its benefits, including its affordability, availability, and versatility. In addition, every consumer product these days needs to be packaged, so packaging suppliers are also focusing on employing attractive and brilliant colors when creating packaging items which have resulted in the expanding use of inorganic plastic pigments to make eye-catching packaging materials.
• Rising Adoption of New Technologies - The use of new technologies in the plastic pigment industry allows manufacturers to improve the properties of applications. The new ultra-thin-pigment technology provides new color shades such as CopperGlow, GoldenWhite, and GoldenShine by combining gold, copper, and silver, resulting in color saturation. These colors are now available in printing ink, coatings, and plastics.

In addition, with environmental safety in mind, technologies that spread less pollution are being used. In the United States, the Environmental Protection Agency's National Emissions Standard for Hazardous Air Pollution (NESHAP) established guidelines for the use of VOCs, and as a result, automotive paint manufacturers are shifting their technologies from solvent-borne to waterborne and powder coating technologies. When compared to solvent-borne technologies, these technologies emit fewer VOCs. 

Challenges

• Adverse Effect on Humans and Environment- The whole world is aware of the fact that plastics are not suitable for humans as well as for the environment. Plastic pigments contain dangerous chemicals such as volatile organic compounds, and heavy metals, and exposure to these chemicals may lead to various health issues. These pigments can also negatively impact the environment by causing pollution. Therefore, several regulations and recycling initiatives are followed which can decrease the adverse effects of plastic pigments on humans and the environment.
• Rising Awareness About Plastic Waste
• Stringent Rules by Government for Environmental Protection