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Natural Sweeteners Market size was valued at USD 11.07 billion in 2023 and is likely to cross USD 17.98 billion by 2036, registering more than 3.8% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of natural sweeteners is estimated at USD 11.41 billion.
Increasing demand of low or zero calorie naturally derived ingredients used in food and beverages as well as the concern towards living a healthier lifestyle among the global population are some of the significant factors boosting the growth of the global natural sweeteners market.
Growth Drivers
Growing Demand for Natural and Organic Food Ingredients to Boost the Market Growth
Since a large number of consumers are looking for healthier option as a substitute for sugar, they are inclining towards easily identifiable, naturally derived ingredients in their diets when compared with the complex names, lab-created synthetic formulas. Moreover, global ongoing food trends and product innovations in the food and beverage industry as well as increasing usage of plant-based natural products has led to a rise in demand for plant-based sweetener. According to International Sweeteners Association (ISA), low calorie sweeteners can make a useful contribution to public health strategies aiming at sugar reduction. Further, owing to factors such as approvals for various sweeteners marking it safe for human consumption by the regulatory authorities across the globe coupled with the increasing demand for low calorie sweeteners is anticipated to significantly expand the natural sweeteners market.
Rise in Health Disorder Related to High Calorie Intake to Drive the Market Growth
Increase in number of people preferring the healthy and nutritional diet on account of avoiding high calorie and fat content is fuelling the growth of plant-based sweetener market. Additionally, consumption of food products containing synthetic sugar negatively affects the body on account of increase in the risk of heart disease, diabetes, obesity and high cholesterol level. Among the US population overall, the percentage of adults with diabetes increased with age, reaching 26.8% among those aged 65 years or older, as per the data released by Centres for Disease Control and Prevention (CDC). Also, the doctors and healthcare professionals are repeatedly advising people to shift their intake to zero-calorie sugar based on plant-based sweetener. On the back of these, the global market is predicted to grow over the forecast period.
Challenges
Price Volatility to Hamper the Market Growth
Despite the growing usage of plant-based sweetener, fluctuations in the prices of plant derived sugar as compared to the normal sugar is estimated to hinder the growth of plant-based sweetener market in the future.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
3.8% |
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Base Year Market Size (2023) |
USD 11.07 billion |
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Forecast Year Market Size (2036) |
USD 17.98 billion |
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Regional Scope |
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The market is segmented by form into liquid, powder, and crystal. Among these segments, the segment for powder is anticipated to hold the leading share in the market on account of prevalence in availability of plant-based sweeteners and naturally derived sugars in the powdered form. Further, powder sweeteners are also convenient in storage and usage.
Our in-depth analysis of the global market includes the following segments
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By Type |
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By Form |
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By Application
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On the basis of regional analysis, the plant-based sweetener market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
Europe industry is likely to account for largest revenue share by 2036, owing to growing consumption of natural sweeteners by the huge number of people and the advancement in new products developed by food and beverages industry in the region. The market in Asia Pacific is predicted to grow at the highest rate during the forecast period as a result of significant rise in consumption of bakery and confectionery products. Additionally, the increased demand of natural sugar products owing to large spending on food products and lifestyle changes, further raise the demand for plant-based sweetener.
Author Credits: Parul Atri
Copyright © 2024 Research Nester. All Rights Reserved
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