Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Plant-based Probiotics Market was valued at USD 38.9 billion in 2024 and is anticipated to surpass USD 140.5 billion by 2037, registering a CAGR of 11.3% during the forecast timeline i.e. 2025-2037. In 2025, the industry size of plant-based probiotics is assessed at USD 43.4 billion.
The plant-based probiotics market is growing extensively, reflecting global trends toward conscious dietary choices toward health and sustainable food systems. Individuals are becoming more enlightened about the influence of the gut microbiome on overall health and well-being. Hence, plant-based sources of probiotics, derived from fermented plant stocks, are beginning to be cited for their presumed benefits in developing digestive health and improving immune functioning and metabolic profile. For instance, in February 2024, using novel combinations of raw materials, food technology researchers at Lund University in Sweden created a method to enhance the flavor and benefits of vegan food.
The volume of research being conducted and credited in addressing the efficacy of plant-based probiotics in managing different health conditions is increasing. For instance, in February 2024, to better understand how flavors attach to protein molecules, IFF, Unilever, and Wageningen University & Research collaborated on a four-year study. Innovations in fermentation techniques and product formulations are also contributing to diversification in offerings in this space, making plant-based probiotics a significant alternative to their traditional dairy-based counterparts. This evolving market provides tremendous opportunities for brands to address a growing health-conscious consumer base and promote sustainable agriculture.
Furthermore, there are many opportunities for the incorporation of plant-based probiotics into different food products due to the growth of the food and beverage industry. Furthermore, the globalization of organic products has dominated this market and is probably going to create profitable growth opportunities during the stipulated timeframe. For instance, in February 2023, the Ministry of Agriculture & Farmers Welfare unveiled statistics highlighting the commerce (in quantity & value) of organic products. Here’s the table:
Exports of organic products 2019-2022:
|
Year |
Exported Quantity |
Value (in USD million) |
|
2019-2020 |
638,998 |
689.10 |
|
2020-2021 |
888,179 |
1040.96 |
|
2021-2022 |
460,320 |
771.96 |
Source: APEDA
Plant-based Probiotics Sector: Growth Drivers and Challenges
Growth Drivers
- Sustainability trends: The shifting trend towards sustainability in the plant-based probiotics market is one of the biggest drivers for growth in the plant-based probiotics market. With the increasing acceptance of consumerism, one prefers green, ethical products that contribute less towards environmental damage and ecological harm through agricultural means. For instance, in January 2024, Tata Consumer Products finalized agreements to purchase up to 100% of Organic India’s issued share capital. This move is in line with Tata Consumer's strategic objective to expand its product line in quickly growing/high-margin categories for wellness and health. As sustainability continues to evolve, purchasing decisions will be well-positioned as a vital driver of future growth in plant-based probiotic offerings.
- Functionality and versatility: In the plant-based probiotics market, functionality and versatility represent to be a pivotal catalyst, wherein consumers increasingly search for multifunctional health products that offer far more than gastrointestinal benefits. As consumers become better educated on the holistic impacts of probiotics, demand for multi-use plant-based options is likely to increase, and thus compel manufacturers to explore new formulations that emphasize the widespread applicability of these products. For instance, in December 2022, Amway opened its Singapore Business Innovation Hub, focusing on research on gut health and product development. These developments show the commitment of the industry to maintain a focus on research and innovation.
Challenges
- Competition from established brands: Established brands are an enormous challenge faced in the plant-based probiotics market because such companies with well-established brands and significant market presence and consumer loyalty dominate this landscape. They have strong resources, and marketing might as well be overpowering. Furthermore, wide distribution networks make penetration for new entrants and smaller companies so difficult. More importantly, consumer trust and brand recognition with the established brands may make consumers stick to them over the newer plant-based alternatives thus, limiting the scope of the market.
- Short shelf life: Another concern within the plant-based probiotics market is the relatively short shelf life, affecting consumer satisfaction and supply chain management. In comparison to some traditional dairy-based probiotics, their shelf life could be more significant since their compositions stabilize them longer, while in most plant-based probiotics, the live cultures used are rather sensitive to such environmental factors as temperature and light. This inherent volatility decreases potency and efficacy over time, limiting the usability of the products and prompting concerns regarding quality control. Thus, manufacturers need to implement stringent storing and handling policies and also innovate preservation.
Plant-based Probiotics Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
11.3% |
|
Base Year Market Size (2024) |
USD 38.9 billion |
|
Forecast Year Market Size (2037) |
USD 140.5 billion |
|
Regional Scope |
|
Plant-based Probiotics Segmentation
Probiotic Type (Bacteria, Yeast, Molds)
The bacteria segment is estimated to capture plant-based probiotics market share of over 33.6% by 2037. It shows an upward trend concerning the bacteria category, indicating that consumers prefer natural sources for macrobiotic health products. The benefits of probiotic bacteria, particularly strains of Lactobacillus and Bifidobacterium, for immune support, gut health, and general well-being are becoming more widely acknowledged. For instance, in April 2024, ADM’s spore-forming probiotic, DE111TM helps to maintain healthy immune function and supports digestive health. A healthy gastrointestinal (GI) tract, gut function, and microbiome diversity can all be supported by these probiotics. With new formulations catering to a range of dietary requirements and preferences, the bacteria market is certain to expand.
Product Format (Beverages, Yogurt, Supplements, Dairy Alternatives, Spreads)
Based on product type, the beverages segment is expected to garner the major share in the plant-based probiotics market by the end of 2037. The market for plant-based probiotics beverages is expected to grow significantly as health-conscious consumers adopt functional beverages. This growth will be aided by creative product development and a wide variety of flavor profiles. For instance, in August 2024, GoodBelly introduced a multi-probiotic fruit drink, GoodBelly Multi. It is a 4-pack of 2.7-ounce single-serving fruit drink that contains 100% of the daily value of nine essential vitamins, essential minerals, and a concentrated dose of 20 billion live and active probiotic cultures to support digestive health.
Our in-depth analysis of the global market includes the following segments:
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Probiotic Type |
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Plant Source |
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Application |
|
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Product Format |
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End user |
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Customize this ReportPlant-based Probiotics Industry - Regional Synopsis
North America Market Statistics
North America in plant-based probiotics market is set to dominate over 20.5% revenue share by 2037. The market is expanding as a result of the availability of numerous kid-friendly probiotic products and the rising acceptance of plant-based diets among parents. Furthermore, a growing number of studies on the advantages of probiotics for sports performance and the growing number of athletes adopting plant-based diets.
The U.S. plant-based probiotics market is exponentially growing. This growth is attributable to the strict and nutritional diet followed by the population. For instance, in May 2022 it was published by the International Food Information Council that, a substantial increase from previous years was found in 52% of Americans who followed a diet or a healthy eating pattern as compared to the previous years (39% in 2021, 43% in 2020, and 38% in 2019). This increase is not primarily due to the two new options this year, mindful eating and intuitive eating but the rise in dieting patterns being followed by consumers under 50.
The Canada plant-based probiotics market is experiencing remarkable growth during the projected timeframe due to various initiatives by companies to support organic food prevalence. For instance, in August 2024, Bioenterprise Canada is pleased to announce the launch of the Sustainable Growth and Adoption Program (SGAP). This program aims to support food and agri-tech businesses in southern Ontario by providing non-repayable funding to adopt and integrate new clean technologies, practices, and process improvements into their operations. The Government of Canada funds SGAP through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
Asia Pacific Market Analysis
The Asia Pacific plant-based probiotics market is growing at a remarkable pace due to the demand for dietary supplements increasing number of vegans. The advantages of probiotics for health product offerings that are innovative raising consciousness. The market is anticipated to grow significantly in emerging economies as a result of shifting dietary habits and increased disposable income. Simultaneously, the business in the region has created patented probiotic strains that numerous clinical studies have shown to be beneficial for people.
China plant-based probiotics market is experiencing noteworthy growth. This growth is witnessing an upward trajectory owing to the facility expansion and increasing manufacturing facilities. For instance, in February 2023, Yakult Honsha exemplified the trend by starting to produce Yakult 50 billion Light, a fermented milk drink at its Wuxi Plant. Hence, the businesses attempt to capture as much market share as they can by launching new products and diversifying their portfolios.
For India plant-based probiotics market is the ideal place to test the amazing potential of digitalized food chains. Furthermore, the food agrotech companies in the country invented a data-driven approach to bridge the supply and demand gap, reducing food waste and boosting profits. For instance, in June 2024, WayCool chose RISE with SAP because it provides a cloud-based, adaptable framework for expanding the company. SAP S/4HANA helps them create and deliver delectable food. The company has already improved farmers' average income by more than 13% and cut food waste by up to 96%.
Companies Dominating the Plant-based Probiotics Landscape
- Nestle
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Mondelez International
- Glanbia
- Mars
- Abbott Laboratories
- Arla Foods
- General Mills
- Kerry Group
- Unilever
- FrieslandCampina
- The Coca-Cola Company
- Danone
- PepsiCo
- ADM
The plant-based probiotics market is very competitive, with both big, well-established companies and creative start-ups. As more people choose natural and organic skincare products, the cosmetics personal care market is predicted to expand gradually. For instance, in April 2022, Symrise revealed the innovative ingredient SymFerment. Its moisturizing and smoothing qualities are intended to improve skin care. SymFerment was created in partnership with Probi to develop environmentally friendly cosmetic technology.
Here's the list of some key players:
In the News
- In May 2023, Lesaffre's Gnosis unveiled an improved quality specification for LifeinU L. rhamnosus GG, their well-known probiotic bacteria.
- In February 2022, Optibac Probiotics introduced its first vegan gummy to help adults' gut and immune systems. Bacillus coagulans Unique IS-2, a probiotic strain, is present in these gummies with calcium, zinc, and vitamin D.
Author Credits: Parul Atri
- Report ID: 7150
- Published Date: Feb 17, 2025
- Report Format: PDF, PPT
