Global Pilates and Yoga Studios Market Size, Forecast, and Trend Highlights Over 2025-2037
Pilates and Yoga Studios Market size was over USD 167.04 billion in 2024 and is poised to exceed USD 633.63 billion by the end of 2037, witnessing over 10.8% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of pilates and yoga studios is evaluated at USD 181.47 billion.
One of the primary factors driving the pilates and yoga studios market growth is increasing awareness of the benefits of practices like pilates and yoga. There has been a surge in health consciousness among people due to rising government efforts. The United Nations addressed the global appeal and proclaimed 21st June as International Day of Yoga. The year 2024 commemorates the 10th International Day of Yoga with the theme “Yoga for Self and Society.” These factors are propelling the pilates and yoga studios market growth in the assessed time.
In addition, various mental and physical health programs have been launched by various governments in the nations which are likely to positively impact the global pilates and yoga studios market. For instance, in February 2022, Vivekananda Yoga University in the U.S. became the 1st yoga university away from India, to focus on graduate yoga research and education. As a greater number of people are graduating from such educational institutes, more ultra-modern studious are coming into place, positively stimulating the growth.
Pilates & Yoga Studios Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing cases of obesity: The rate of obesity is skyrocketing and people are opting for yoga and pilates because of potential benefits. According to the World Health Organization in 2022, 1 in 8 people in the world were living with obesity. Yoga and Pilates can significantly contribute to weight loss by building muscle and enhancing body composition. People are willing to take time out from their hectic schedules to take care of their health and this awareness amongst the people is paving the way for the pilates and yoga studios market to expand.
- Technological advancements in yoga and pilates studios: Prominent companies such as Fitbit, Garmin, Apple Watch, and Whoop have introduced impeccable fitness trackers and smartwatches. Additionally, smart wearables enhance yoga practice by giving real-time posture feedback and guiding users through poses. Ultimately, these smart wearables make yoga more effective and accessible for individuals of all ages. In June 2023, the National Institute of Health stated that 1 in 3 Americans uses wearable devices. Other than this, various ultra-modern yoga studios including smart yoga mats useful in guided body weight exercises, activity tracking, and gamification. There has been a surge in demand for such technically equipped studious, majorly across the urban areas.
- Rising awareness about mental health: United Nations News published a report in June 2022 that nearly 1 billion people globally, suffer from some form of mental disorder. The burgeoning number of patients suffering from mental health problems is instilling the need for adopting a healthy lifestyle. Pilates exercise could lessen the levels of anxiety and depression symptoms. Also, the National Institutes of Health stated that yoga offers an efficacious method of managing stress, depression, and anxiety. These factors are propelling the pilates and yoga studios market growth during the assessed time.
Challenges:
- Rising popularity of other forms of exercise: The popularity of other fitness platforms, such as Zumba, gyms, martial arts, and kickboxing is growing. Also, gyms' alluring deals and discount packages are predicted to impede the market's expansion.
- Associated risks: It has been estimated that yoga poses some potential disadvantages including musculoskeletal injuries, abnormal blood pressure, and complications with glaucoma. Also, forceful breathing causes fatigue and muscle strain in the person’s body.
Pilates and Yoga Studios Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
10.8% |
|
Base Year Market Size (2024) |
USD 167.04 billion |
|
Forecast Year Market Size (2037) |
USD 633.63 billion |
|
Regional Scope |
|
Pilates & Yoga Studios Segmentation
Activity Type (Yoga Classes, Pilates Classes, Pilates and Yoga Accreditation Training, Merchandise Sales)
Pilates and yoga studios market from the yoga classes segment is anticipated to hold the largest share of 42% during the projected period. Yoga provides a holistic approach to physical, mental, and spiritual dimensions. World Health Organization launched the Global Action Plan on Physical Activity 2018-2030 emphasizing 150 minutes of moderate intensity activity per week. Yoga is considered to be a natural exercise, that improves strength and flexibility. Therefore, it is preferred more over other forms of exercise and aligns with the goal of the Global Action Plan. These factors augment the segment’s growth during the assessed period.
Application (Small Scale, Medium Scale, Massive)
The small-scale segment in the pilates and yoga studios market is poised to hold a significant share of 45% by the end of 2037. The intimate and customized experience can be offered more effectively by the smaller studios. There has been rising funding from various non-profit organizations to support small-scale pilates and yoga studios. For instance, Give Back Yoga Foundation provides small grants of USD 500- USD 1000 to help yoga teachers launch or sustain yoga outreach projects in the local community. The foundation is willing to invest in innovative projects focusing on equity, health, and inclusiveness.
Our in-depth analysis of the global pilates and yoga studios market includes the following segments:
|
Activity Type |
|
|
Application |
|
Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.
Customize this ReportPilates & Yoga Studios Industry - Regional Synopsis
North America Market Forecast
North America pilates and yoga studios market is expected to hold a share of 36%. The increasing number of yoga practitioners and the rise in the sales of yoga equipment at different studios are the two factors contributing to the market expansion in the North America region. According to the Centers for Disease Control and Prevention in 2022, 16.9% of adults practiced yoga in the U.S. American Osteopathic Association stated that doing a regular yoga practice can render physical and mental health benefits. Some of the physical benefits of yoga include enhanced flexibility, increased muscle strength, weight reduction, and good cardio health. Doctors support yoga and encourage people to opt for it, leading to swelling demand for pilates and yoga studios.
Europe Market Statistics
The pilates and yoga studios market in Europe is anticipated to hold a share of 27%. In the region, Pilates and yoga are offered to students as extracurricular activities in their schools. Also, the prevalence of obesity in the region is rising significantly. Data published by the European Commission stated that people aged 16 years or over in over weight category was 50.6% in 2022. Owing to this, more people are opting for mild to moderate workout regimes such as yoga. Also, in 2021, the World Health Organization released data stating that more than 150 million people in Europe live with mental health conditions. The population in Europe is becoming aware of mental health due to health promotion programs and increased awareness of lifestyle choices.
Companies Dominating the Pilates & Yoga Studios Landscape
- YogaSix
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Dirty Laundry Hot Yoga
- STRONG Pilates studios
- Lumos Yoga & Barre
- CORE PILATES
- Fitness Firm Yoga and Pilates Studios
- Endurance Pilates and Yoga
- Azulfit
- TOKYO SPORTS OASIS
- Pilates Unlimited
- Pilates Pro Works
The competitive landscape of the pilates and yoga market is rapidly evolving as established key players, health giants, and new entrants are investing in novel technologies. Key players in the market are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:
In the News
- In February 2025, Hotworx awarded a franchise license to Wendy Wylie and Jesse in the Sacramento Stockton Modesto market. They are aiming to have over 1000 members in the coming 1 year.
- In July 2024, Peloton stated that it is adjusting the production schedule at Peloton Studios London (PSL) and Peloton Studios New York (PSNY). The firm is reallocating resources such as staffing and studio space to enhance service quality for the consumer.
Author Credits: Parul Atri
- Report ID: 5414
- Published Date: Mar 28, 2025
- Report Format: PDF, PPT
