Global Pet Tech Market Size, Forecast, and Trend Highlights Over 2025-2037
Pet Tech Market size is projected to grow from USD 9.4 billion to USD 64 billion, witnessing a CAGR of over 15.9% CAGR during the forecast period, between 2025 and 2037. In the year 2025, the industry size of pet tech is assessed at USD 10.6 billion.
The growth of the market can be attributed to the growing adoption of pets all around the globe. According to the American Society for the Prevention of Cruelty to Animals, 4.1 million shelter animals are adopted every year in the U.S. alone. In recent years, private equity firms have become active in the pet industry and various acquisitions have taken place to integrate businesses and expand their market share. Investment trends in the pet industry have been amalgamated with tech-enabled products such as pet health monitors and smart feeders. The burgeoning trends render profitable chances for market players in the coming years. According to the American Pet Products Association in October 2024, over 1,000 of the newest products were launched at Global Pet Expo in the U.S.
In addition, since a large number of people are using the Internet the demand for various applications on mobile phones is growing. These applications could help in tracking pet health along with connecting with pet care services. Increasing internet penetration is leading to a surge in demand for innovative products that monitor activity, provide remote veterinary consultation, and track vitals in pets.
Pet Tech Sector: Growth Drivers and Challenges
Growth Drivers
- Rising diseases among pets: Pets suffer from various diseases that usually go unnoticed. For instance, in dogs, congestive heart failure (CHF) is relatively prevalent. For instance, according to Veterinary Business Development in January 2022, almost 10% of all canine patients have heart disease. While this condition may take years to develop, some dogs are born with congenital cardiac problems that contribute to illness. Hence, to identify the diseases in pets the demand for various animal wearable devices and AI-assisted technology is growing, which is further estimated to boost the market growth.
- Surge in cases of lost pets: According to Animal Humane Society, 1 in 3 pets is projected to go missing in their lifetime. There is a rising demand from pet owners for microchips and other applications to track lost pets. Pet owners are demanding digital tools to monitor the location of their pets, leading to the growth of the market.
Challenges
- Device reliability and unexpected malfunctions: Owners using pet-related technologies have to cope with unforeseen issues. For instance, the remote control could stop working at random times or the batteries might run out. The technology could malfunction in a variety of ways, so when these issues occur, people could find them bothersome.
- Manufacturing challenges associated with pet tech products: The rising demand for innovative pet tech poses manufacturing challenges such as meeting quality standards. Also, many people may have access to the user’s device or data captured by it, causing privacy concerns for consumers.
Pet Tech Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
15.9% |
|
Base Year Market Size (2024) |
USD 9.4 billion |
|
Forecast Year Market Size (2037) |
USD 64 billion |
|
Regional Scope |
|
Pet Tech Segmentation
Type (RFID, GPS, Sensors)
The RFID segment in pet tech market is anticipated to garner the highest revenue by the end of 2037 attributed to the growing need to monitor the temperature and heart rate of the pet. According to the Association for Pet Obesity Prevention in 2022, there is a 59% increase in obesity among dogs and a 61% increase in obesity in cats. The RFID trackers enable the monitoring of heart rate variability, caloric intake, body temperature, and pulse.
Product (Monitoring Equipment, Tracking Equipment, Entertainment Equipment)
The tracking equipment segment in pet tech market is anticipated to grow significantly over the forecast period, backed by the growing need to monitor pet activity. As the number of lost pets is rising across the globe, there is a rise in demand for tech-enabled applications. The surge in safety concerns and the well-being of pets is driving the demand for GPS trackers among pet owners.
Our in-depth analysis of the global market includes the following segments:
|
Type |
|
|
Product |
|
|
Application |
|
|
End use |
|
|
Distribution Channel |
|
Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.
Customize this ReportPet Tech Industry - Regional Synopsis
North America Market Forecast
North America industry is likely to account for the largest revenue share of 54% by 2037. The growth of the pet tech market can be ascribed to the growing disposable income of people. People are inclined towards buying smart collars, feeders, smart hipsters, smart pet toys, etc. In the U.S., pet ownership is rising particularly among millennials. According to Pet Food Processing in 2022, 33% of millennials owned a pet. They prefer digital solutions when it comes to caring for pets.
The market in the pet tech market is also thriving in Canada and is projected to offer numerous lucrative opportunities. Canada has far less strict rules than those of numerous countries and is considered to be one of the best pet-friendly countries. According to data published by Made in CA in 2022, there were 28 million pets in Canada. People are using automatic litter boxes, pet cameras, pet surveillance, security protection, virtual veterinarian services, etc.
Asia Pacific Market Forecast
The Asia Pacific pet tech market is projected to register the highest CAGR during the assessed time. This growth can be attributed to rising urbanization and pet adoption and ownership in the region. In countries like China, pet ownership has drastically increased and by 2030, it is projected that the urban pet population is expected to reach 70 million. Moreover, innovations in pet tech products such as smart collars, automated feeders, and health monitoring devices is expected to fuel market growth during the forecast period.
In India, various pet tech start-ups such as PAWSINDIA, Supertails, Wiggles India, and Tails Mart are rendering impeccable services to pet owners. Also, in Japan, the overall number of pet dogs was 6,844,000, and pet cats were 9,069,000 in 2022. Rising ownership of pets in the country is propelling the growth of the pet tech market.
Companies Dominating the Pet Tech Landscape
- GoPro, Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- FitBark Inc.
- Garmin Ltd.
- CleverPet Inc.
- Scollar Personalized Pet Care
- Tractive
- Mars Incorporated
- Lupine Pet
- Motorola Solutions Inc.
- Wagz Inc.
The competitive landscape of the global pet tech market is rapidly evolving due to the rising use pet owners. Key players in the market are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global pet tech market:
In the News
- In January 2025, the CEO of leading pet tech company Vester emphasized including telemedicine in pet care and improving access to leading veterinary support. It will enable veterinarians to extend care beyond clinic hours.
- In November 2024, myPetBlu launched an all-in-one pet care application to simplify pet health management. The application also offers a streamlined approach to pet care and centralizes necessary tasks such as medication scheduling, meal tracking, and veterinary communication.
Author Credits: Abhishek Verma
- Report ID: 4743
- Published Date: Feb 20, 2025
- Report Format: PDF, PPT
