Pet Fitness Care Market Share

North America Market Forecast

North America in pet fitness care market is likely to dominate around 47.4% revenue share by the end of 2037. The rising pet ownership in the region coupled with growing disposable income among pet owners drives the sector’s growth. Furthermore, businesses in the region are leveraging the humanization trends of pets in the region to curate programs highlighting the pet being a part of a family to drive the adoption of pet fitness care products. For instance, in November 2024, Petco announced the Welcome to the Family program for pet parents who are bringing home a new pet offering practical guidance and shopping checklists. This creates opportunities for brands to partner with the program to ensure the visibility of their pet fitness care products or regimens.

Additionally, North America has a robust innovation-centric ecosystem that is driving the adoption of smart wearables for pets. For instance, in January 2022, Tractive launched an LTE GPS pet tracker dedicated to cats in North America.

The U.S. holds a major revenue share in the North America pet fitness care industry. The growth of the pet fitness care market in the U.S. is owed to the growing awareness of fitness care for pets, coupled with rising spending on pet care. Furthermore, the proliferation of pet insurance ensures that owners can invest in pet fitness without incurring significant costs. For instance, the American Veterinary Medical Association statistics state that in 2024, 45.5% of U.S. households owned a dog while 32.1% of households owned a cat.

Additionally, the U.S. pet fitness care market benefits from community programs aimed at driving awareness of pet fitness care. For instance, in March 2024, Moden Animal announces a partnership with DOG PPL, to educate and support pet parents in their quest to provide healthy and enriching experiences for their pets. The growing trends in pet-friendly gyms and curated fitness programs for dogs are poised to ensure sustained demand for pet fitness care in the U.S. by the end of the forecast period.

Canada is poised to expand its revenue share in the North America pet fitness care market. The demographic shift in pet ownership in the country drives demand for pet fitness care services. More millennials and Gen Zs in Canada own a pet, and changing consumer trends regarding the importance placed on pet fitness care, from food to interactive toys to stimulate activity drive the market’s growth. Additionally, the integration of health monitoring with fitness programs is positioned to assist the market’s expansion. For instance, in December 2024, PetPace and Telmy Vet announced a collaboration to provide telemedicine solutions for pet parents in Canada. Furthermore, urban pet owners in Canada are positioned to invest in pet fitness care owing to rising disposable incomes and an increase in pet spending over the years.

Europe Market Forecast

The Europe pet fitness care market is poised to exhibit rapid growth during the forecast period. The market’s growth is attributed to rising disposable income across the countries in Europe coupled with growing pet ownership leading to opportunities to advance pet fitness care products and programs. A key driver is the proliferation of pet insurance plans in APAC coupled with the humanization of pets, necessitating investments in pet fitness care. Germany, France, Spain, Italy, and the UK are poised to hold significant revenue shares in the Europe pet fitness market. In December 2023, the PetPace Health 2.0 Smart Dog Collar was launched in Europe, expanding the coverage of pet health monitoring technology in Europe.

Germany is projected to hold a significant revenue share in the Europe pet fitness care market. The strong emphasis on animal welfare creates burgeoning opportunities in the German market. Furthermore, canine fitness centers are making waves in the country leveraging the busy lifestyles of pet parents to offer fitness programs aiming for physical well-being as well as mental stimulation. A key driver of the pet fitness care market in Germany is the rising demand for police dogs' fitness and training regimens with successful training centers such as the Kaiserslautern Outdoor Recreation dog obedience training classes leveraging the opportunities in the sector.

France is an emerging pet fitness care market in the Europe pet fitness care sector. Culturally, the country has a deep affinity for pets and a progressive stance on animal welfare, creating profitable opportunities for the expansion of the market. Key players in the sector can benefit by providing premium high-end pet fitness care services for clients willing to invest in long-term pet care programs. Furthermore, the advent of gyms for dogs in France is poised to assist the expansion of the France pet fitness care market. Emerging opportunities in the market include adding pet fitness services in abundant spas dedicated to pet grooming in the country.