Personal Training Software Market Trends

Growth Drivers

• Growing popularity of preventive healthcare: Worldwide health agencies are increasingly recognizing the cost-effectiveness of lifestyle interventions for managing chronic conditions, such as obesity, diabetes, and cardiovascular disease (CVD). The personal training software market aligns perfectly with this cohort, which is becoming a key driver. For instance, in May 2024, the Centers for Disease Control and Prevention (CDC) released grants and started programs, such as the National DPP Lifestyle Change Program, focused on diabetes prevention, which follows a yearlong evidence-based curriculum and lifestyle coaching via digital platforms.
• Rising demand for remote wellness solutions: With the global shift toward virtual healthcare delivery, more individuals are opting for solutions available in the market to maintain overall wellness remotely. The advanced features offered by these commodities include real-time progress tracking and communication with clients from anywhere, appealing to both trainers and clients, which increases engagement and cash inflow in this sector. This can be displayed by the post-pandemic picture of the industry value of healthy eating, nutrition, and weight loss in 2023, surpassing USD 1096 billion, as per the figures from the Global Wellness Economy Monitor.
• Tech-based advances and personalized approach: The emergence of wearable devices is making people around the globe more aware of the importance of maintaining personal health. Specifically, smartwatches and fitness bands are becoming pivotal growth tools for the personal training software market by adding valuable health and activity data. Besides, the pipelines of the sector are evolving with the integration of IoT and AI, enriching the overall process of exercise with the required instructions and insights. For instance, in September 2025, ABC Fitness and MyFitnessPal extended their partnership into the next phase to bring fitness and nutrition in a single platform for more personalized coaching and revenue opportunities.

Statistical Overview of the Key Patient Pools of the Personal Training Software Market

Global Overweight and Obesity Statistics (1990-2024)

Challenges

• Exorbitant economic barriers: For the development and deployment of personal training software (PTS), the upfront capital is quite steep. Besides, the continuously evolving consumer demands created a burden of hefty financial commitment toward R&D for manufacturers. On the other hand, the heightening costs related to the employment of training staff and buying hardware add up to the overall budget overflow for end users, which often deters small-sized organizations from investing in the personal training software market.