Personal Hygiene Market Outlook:
Personal Hygiene Market size was valued at USD 550.6 billion in 2024 and is expected to cross USD 850.8 billion by the end of 2037, expanding at more than 4.4% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of personal hygiene is evaluated at USD 573.6 billion.
The pandemic has created a high demand for personal hygiene products in the market, even more to ensure germs germ-free living with the community. According to data published by the World Health Organization, over 2.4 billion people are unable to access basic hygiene, which automatically creates a significant demand for hygiene products such as soap, sanitizers, and medical-related hygiene products. Market survey conducted by McKinsey reflected that over 64% of the consumers prefer an enhanced level of hygiene after the COVID-19 pandemic. Government initiatives to develop the hygiene factors also leverage the demand for products related to personal hygiene in the market.
Asia is the leading supplier of raw materials required to manufacture personal hygiene products like API, drugs, and many more. Local production of the raw material is focused on eradicating the issues of supply chain disruption. According to the report published by the U.S. Bureau of Labor Statistics, Producer Price Index escalated by 4.3%, and Consumer Price Index also increased by 5.9%. High demand in the market makes the supply chain complex and rise in the price of raw materials. Government spending to advocate advancement in personal hygiene product development is ensured. As per the report of the National Institute of Health, more than USD 3 billion in funding is allocated for advanced hygiene solutions. Automation is incorporated in the assembly line for manufacturing personal hygiene products, that reduced the cost of production by 20%. Offering products at an affordable price range expanded the market growth worldwide.
