Personal Hygiene Products companies

Key Personal Hygiene Market Players

A highly competitive market is experienced in the global personal hygiene market. The top players like P&G, Unilever, and Reckitt hold 37.7% of the market share in the global market. A sustainable innovation strategy is implemented by the business to accelerate the growth of the company. For instance, Kao Corporation of Japan, implemented sustainable product development based on plant-based alcohol sanitizer. Competitive edge is derived by the company through sustainable branding and accelerated market growth. Localization in the emerging market is followed by Godrej, which offered affordable sachets to raise accessibility of the rural market in India. Collaboration with UNICEF, raising awareness among the global population, is conducted by Unilever, which has positively impacted its brand value.

Here is a list of key players operating in the global market:

Company Name	Country of Origin	Market Share (2024)	Industry Focus
Procter & Gamble	U.S.	15.5%	Disinfectants (Lysol), feminine care (Always)
Unilever	UK	12.9%	Antibacterial soaps (Lifebuoy), deodorants (Dove)
Reckitt Benckiser	UK	9.8%	Sanitizers (Dettol), surface disinfectants
Kimberly-Clark	U.S.	8.9%	Adult incontinence (Depend), medical-grade wipes
Johnson & Johnson	U.S.	7.5%	Baby care (Johnson’s), oral hygiene (Listerine)
Kao Corporation	Japan	xx%	Biodegradable soaps (Biore), premium sanitizers
Henkel	Germany	xx%	Antiperspirants (Dial), clinical skin cleansers
L'Oréal	France	xx%	Dermatologist-tested hygiene (La Roche-Posay)
Beiersdorf	Germany	xx%	pH-balanced soaps (Nivea), antibacterial lotions
Colgate-Palmolive	U.S.	xx%	Antimicrobial soaps (Softsoap), oral care
Essity	Sweden	xx%	Sustainable feminine care (Libresse), incontinence
S. C. Johnson	U.S.	xx%	Home disinfectants (Windex), hand sanitizers
Godrej Consumer	India	xx%	Affordable soaps (Cinthol), rural-market sachets
Lion Corporation	Japan	xx%	Hospital-grade sanitizers (Yashinomi)
Wipro Consumer	India	xx%	Ayurvedic soaps (Santoor), herbal sanitizers
Hindustan Unilever	India	xx%	Mass-market soaps (Lux), subsidized hygiene kits
Kao	Malaysia	xx%	Halal-certified baby wipes (Merries)
LG Household & Health	South Korea	xx%	Premium disinfectants (Perioe), air sanitizers
Asaleo Care	Australia	xx%	Medical incontinence products (Libero)

Below are the areas covered for each company in the market:

• Company Overview
• Business Strategy
• Key Product Offerings
• Financial Performance
• Key Performance Indicators
• Risk Analysis
• Recent Development
• Regional Presence
• SWOT Analysis