Personal Care Appliances Market Analysis

Product Type (Shaving & Hair Removal Appliances, Oral Care Appliances, Hair Styling Appliances, Skin Care Appliances, Massage & Relaxation Appliances)

Hair styling appliances segment is estimated to account for more than 34% personal care appliances market share by the end of 2036. The segment growth rate can be estimated to the growing consumer emphasis on personal expression, appearance, and grooming is driving this trend. The hair styling appliances category includes a wide range of items, such as curling irons, hairdryers, straighteners, and multipurpose styling equipment. The success of these gadgets can be poised to technological advancements like temperature control, ceramic coatings, and ergonomic designs.

The hair styling appliances market has grown to be a focus for producers as consumers look for salon-quality results at home, spurring rivalry and product innovation. The growing popularity of styling goods is fueled by the need for flexible style alternatives as well as the impact of social media trends. This has made styling products a significant player in the changing personal care appliances market. A recent survey that was carried out in Japan in 2020, 38.4% respondents were using hair dryer or hot air brush once in a day.

Power Supply (Battery Operated, Electric)

By 2036, electric segment is set to dominate over 56% personal care appliances market share.  This landscape category mostly consists of a variety of electric-powered items, such as hair care tools, face appliances, oral hygiene appliances, and men's grooming tools. In India, hair dryers are on their way to attaining revenue of USD 1 Billion in 2024. The rise in popularity of the electric-powered category can be attributed to the rapid advancements in technology that are revolutionizing the personal care product market.

This period of unprecedented invention is closely associated with the growing trend of personal care electrical appliance demand, which is especially sharp among men. Notably, a number of well-known industry participants have wisely expanded the range of products they offer in response to these changing conditions. This development has been highlighted by the release of new versions of personal care appliances that run on electricity.

Our in-depth analysis of the personal care appliances market includes the following segments: