Perineal Care Market Size

Perineal Care Market registered a profitable valuation of USD 1.6 billion in 2024 and is poised to reach USD 3 billion by 2037, expanding at a CAGR of 4.9% during the forecast period, i.e., 2025-2037. In 2025, the industry size of perineal care is assessed at USD 1.68 billion.

The growth is attributed to rising awareness of perineal health and increasing focus on improving personal hygiene. Perineal care products such as creams, sprays, wipes, cleansers, etc., are experiencing greater adoption in healthcare benefiting the market. The widening aging population base is set to have a positive influence on the market. For instance, in October 2024, the World Health Organization (WHO) estimated the proportion of the world’s population aged 60 years and above will double by 2050 owing to an increase in life expectancy. The sector is positioned to leverage the increase in the geriatric population globally to boost sales of perineal care products.

The perineal care market is poised to find increasing revenue opportunities in the emerging market. For instance, WHO estimated 80% of the geriatric population to be saturated in middle to low-income countries. Rising awareness about preventive care to improve patient outcomes is boosting the sector’s growth. Efficient perineal care solutions result in reduced hospital stays and curb overall healthcare costs, benefiting the adoption rates for various products. Additionally, advancements in product formulation, such as pH-balanced and hypoallergenic ingredients are projected to drive market expansion. For instance, in February 2024, the National Library of Medicine published a paper indicating the need for washing the vulva with a pH-balanced mild cleanser for optimum health care.

Another significant driver of the perineal care market is the rising emphasis on female healthcare. The growing prevalence of studies on female vaginal and perineal health benefits the market as businesses offers perineal care solutions catering to female customers. For instance, in September 2024, Respin announced a partnership with Joylux to introduce an intimacy gel and the Respin x Joylux vFit Plus Red-Light intimate wellness device for peri-and post-menopausal women. The surge in studies and investments in female healthcare is positioned to create new revenue streams within the sector. Additionally, healthcare industry trends indicate rising emphasis on infection control in medical settings driving the need for regular perineal care in hospitals to prevent the spread of infections. The global perineal care market is positioned to leverage favorable trends and maintain its robust growth curve by the end of the forecast period.