Perineal Care Market Share

North America Market Forecast

By the end of 2037, North America perineal care market is anticipated to dominate around 37.6%  share. The market’s growth in the region is attributed to the growing geriatric population and rising awareness of perineal care to prevent infections. The U.S. and Canada lead the revenue share in the regional market. The robust healthcare infrastructure in the region benefits the sector as awareness of perineal care leads to greater adoption of products. For instance, in August 2024, the U.S. Department of Health & Human Services announced funding worth USD 558 million to improve maternal health and support pregnant and new moms.

The U.S. is projected to lead the revenue share of the perineal care market in North America. The market’s growth is attributed to the advanced healthcare infrastructure in the country and growing trends of specialized care across various patient demographics. The rising awareness of perineal care in the country is positioned to benefit the sector’s growth. For instance, in July 2023, the American Journal of Infection Control published a study regarding the standardization of perineal care practice to reduce catheter-associated urinary tract infections. Additionally, the rising percentage of the geriatric population is poised to create a steady demand for perineal care products in the country. For instance, in January 2024, the Population Reference Bureau of the U.S. estimated the number of citizens aged 65 and older to increase from 58 million in 2022 to 82 million by 2050.

Canada is projected to increase its revenue share in the perineal care market of North America. The growth is owed to a favorable regulatory ecosystem in the country that supports patient care. The universal healthcare system of Canada assists palliative care boosting the application of perineal care products. Additionally, the rapid growth of the elderly population in the country is projected to create steady demands for incontinence care in the domestic market. For instance, the national census conducted in 2019 indicated that the population aged 85 and older is one of the fastest-growing age groups and the geriatric population is projected to increase to about 10.7 million by 2040.

APAC Market Analysis

The perineal care market in APAC is projected to register the fastest revenue growth during the forecast period. The growth is driven by increasing healthcare expenditure across APAC and the growing elderly population, especially in Japan, driving demands for effective perineal care. The revenue growth in the region is led by Japan, China, India, and South Korea. Growing investments in maternal and elderly care are poised to assist the robust market growth. Additionally, the rapid growth of e-commerce and online retail in the region is poised to increase sales of perineal care products assisting the continued growth of the market.

Japan is poised to lead the revenue share of the APAC perineal care market. The growth is owed to Japan having the largest geriatric population globally. For instance, in September 2023, the World Economic Forum (WEF) estimated 1 in 10 people in Japan to be aged 80 years or above. The large percentage of the older population creates a burgeoning market for perineal care. Additionally, favorable government programs such as the postpartum care program of Japan, implemented in 2024, are poised to boost perineal care for women creating profitable opportunities for the market.

China is projected to increase its profit share in the perineal care market in APAC. The market’s growth in the country is owed to a large population and increasing awareness of preventive healthcare. The increase in studies regarding perineal care in the region is poised to benefit the market. For instance, in March 2022, the National Library of Medicine published a research paper comparing perineal outcomes of women in China adopting lateral positions and lithotomy positions during the passive and active phases of the second stage of labor aimed at understanding and improving female perineal care. Additionally, China accounts for one of the fastest growths of the geriatric population and is poised to create a steady demand for perineal care. For instance, the World Health Organization estimated that 28% of the country’s population to be over 60 years old by 2040.

India is projected to increase its revenue share in the perineal care market in APAC by the end of the forecast period. The market’s growth is boosted by large-scale investments in scaling up healthcare infrastructure. Nationwide awareness campaigns on female health are poised to further assist the sector’s growth. Businesses are leveraging the favorable trends in the domestic market. For instance, in March 2021, Piramal Pharma announced the launch of a gentle intimate wash marking their foray into female hygiene.