Perineal Care Market registered a profitable valuation of USD 1.6 billion in 2024 and is poised to reach USD 3 billion by 2037, expanding at a CAGR of 4.9% during the forecast period, i.e., 2025-2037. In 2025, the industry size of perineal care is assessed at USD 1.68 billion.
The growth is attributed to rising awareness of perineal health and increasing focus on improving personal hygiene. Perineal care products such as creams, sprays, wipes, cleansers, etc., are experiencing greater adoption in healthcare benefiting the market. The widening aging population base is set to have a positive influence on the market. For instance, in October 2024, the World Health Organization (WHO) estimated the proportion of the world’s population aged 60 years and above will double by 2050 owing to an increase in life expectancy. The sector is positioned to leverage the increase in the geriatric population globally to boost sales of perineal care products.
The perineal care market is poised to find increasing revenue opportunities in the emerging market. For instance, WHO estimated 80% of the geriatric population to be saturated in middle to low-income countries. Rising awareness about preventive care to improve patient outcomes is boosting the sector’s growth. Efficient perineal care solutions result in reduced hospital stays and curb overall healthcare costs, benefiting the adoption rates for various products. Additionally, advancements in product formulation, such as pH-balanced and hypoallergenic ingredients are projected to drive market expansion. For instance, in February 2024, the National Library of Medicine published a paper indicating the need for washing the vulva with a pH-balanced mild cleanser for optimum health care.
Another significant driver of the perineal care market is the rising emphasis on female healthcare. The growing prevalence of studies on female vaginal and perineal health benefits the market as businesses offers perineal care solutions catering to female customers. For instance, in September 2024, Respin announced a partnership with Joylux to introduce an intimacy gel and the Respin x Joylux vFit Plus Red-Light intimate wellness device for peri-and post-menopausal women. The surge in studies and investments in female healthcare is positioned to create new revenue streams within the sector. Additionally, healthcare industry trends indicate rising emphasis on infection control in medical settings driving the need for regular perineal care in hospitals to prevent the spread of infections. The global perineal care market is positioned to leverage favorable trends and maintain its robust growth curve by the end of the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
4.9% |
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Base Year Market Size (2024) |
USD 1.6 billion |
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Forecast Year Market Size (2037) |
USD 3 billion |
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Regional Scope |
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Distribution Channel (Online Retailers, Hospital Supply Companies, Pharmacies, Direct-to-Consumer Sales, Specialty Medical Stores)
In perineal care market, online retailers segment is poised to hold over 25.5% revenue share by the end of 2037. The segment’s growth is attributed to the growth of e-commerce platforms offering greater convenience. Due to the stigma attached to perineal care products, online channels offer discreet solutions.
The surging popularity of e-commerce platforms such as Amazon, Alibaba, and Flipkart along with specialized healthcare platforms allows brands to reach a wider set of consumers benefiting the growth of the segment. For instance, Research Nester estimated retail e-commerce sales to exceed USD 4 trillion in 2024, indicating the surging profitable opportunities for the perineal care market in this segment. Additionally, the growth of home-based healthcare is positioned to drive demands and sales of perineal care products from online platforms.
The hospital supply companies’ segment is poised to increase its revenue share in the global perineal care market during the forecast period. The segment’s growth is attributed to rising focus on hospital acquired infection (HAI) prevention and demands to improve patient comfort. For instance, in May 2022, WHO released a report stating robust infection prevention and control programs can reduce 70% of healthcare infections. The rise of private nursing homes and clinics has boosted the focus on quality care for patients in perineal hygiene, driving demands from hospital supply companies.
Key players can benefit by supplying products of hospital-grade perineal care such as pH-balanced cleansers, antimicrobial sprays, etc., to nursing homes and hospitals. With rising investments in improving patient care infrastructure, the segment is positioned for sustained growth.
Product Type (Disposable Perineal Care Kits, Reusable Perineal Care Kits, Perineal Irrigation Systems, Postpartum Sitz Baths, Peri Bottles)
By product type, the disposable perineal care kits segment of the global perineal care market is poised to increase its revenue share during the forecast period. The growth of the segment is attributed to rising demands for disposable, single-use solutions in-home care and clinical settings. Typically, disposable perineal care kits contain disposable wipes and cleansing solutions. Businesses can leverage the rising demands by offering disposable perineal care kits with multiple products. The segment is positioned to continue its robust growth curve with rising awareness of single-use hygiene products increases. Additionally, businesses can expand their offerings of disposable perineal care kits by promoting them to consumers engaged in outdoor activities. For instance, in August 2024, Dude Wipes launched a new camouflage pack designed by Realtree Advantage for hunters and outdoorsmen.
Our in-depth analysis of the perineal care market includes the following segments:
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Distribution Channel |
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Product Type |
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Application Area |
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End user |
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North America Market Forecast
By the end of 2037, North America perineal care market is anticipated to dominate around 37.6% share. The market’s growth in the region is attributed to the growing geriatric population and rising awareness of perineal care to prevent infections. The U.S. and Canada lead the revenue share in the regional market. The robust healthcare infrastructure in the region benefits the sector as awareness of perineal care leads to greater adoption of products. For instance, in August 2024, the U.S. Department of Health & Human Services announced funding worth USD 558 million to improve maternal health and support pregnant and new moms.
The U.S. is projected to lead the revenue share of the perineal care market in North America. The market’s growth is attributed to the advanced healthcare infrastructure in the country and growing trends of specialized care across various patient demographics. The rising awareness of perineal care in the country is positioned to benefit the sector’s growth. For instance, in July 2023, the American Journal of Infection Control published a study regarding the standardization of perineal care practice to reduce catheter-associated urinary tract infections. Additionally, the rising percentage of the geriatric population is poised to create a steady demand for perineal care products in the country. For instance, in January 2024, the Population Reference Bureau of the U.S. estimated the number of citizens aged 65 and older to increase from 58 million in 2022 to 82 million by 2050.
Canada is projected to increase its revenue share in the perineal care market of North America. The growth is owed to a favorable regulatory ecosystem in the country that supports patient care. The universal healthcare system of Canada assists palliative care boosting the application of perineal care products. Additionally, the rapid growth of the elderly population in the country is projected to create steady demands for incontinence care in the domestic market. For instance, the national census conducted in 2019 indicated that the population aged 85 and older is one of the fastest-growing age groups and the geriatric population is projected to increase to about 10.7 million by 2040.
APAC Market Analysis
The perineal care market in APAC is projected to register the fastest revenue growth during the forecast period. The growth is driven by increasing healthcare expenditure across APAC and the growing elderly population, especially in Japan, driving demands for effective perineal care. The revenue growth in the region is led by Japan, China, India, and South Korea. Growing investments in maternal and elderly care are poised to assist the robust market growth. Additionally, the rapid growth of e-commerce and online retail in the region is poised to increase sales of perineal care products assisting the continued growth of the market.
Japan is poised to lead the revenue share of the APAC perineal care market. The growth is owed to Japan having the largest geriatric population globally. For instance, in September 2023, the World Economic Forum (WEF) estimated 1 in 10 people in Japan to be aged 80 years or above. The large percentage of the older population creates a burgeoning market for perineal care. Additionally, favorable government programs such as the postpartum care program of Japan, implemented in 2024, are poised to boost perineal care for women creating profitable opportunities for the market.
China is projected to increase its profit share in the perineal care market in APAC. The market’s growth in the country is owed to a large population and increasing awareness of preventive healthcare. The increase in studies regarding perineal care in the region is poised to benefit the market. For instance, in March 2022, the National Library of Medicine published a research paper comparing perineal outcomes of women in China adopting lateral positions and lithotomy positions during the passive and active phases of the second stage of labor aimed at understanding and improving female perineal care. Additionally, China accounts for one of the fastest growths of the geriatric population and is poised to create a steady demand for perineal care. For instance, the World Health Organization estimated that 28% of the country’s population to be over 60 years old by 2040.
India is projected to increase its revenue share in the perineal care market in APAC by the end of the forecast period. The market’s growth is boosted by large-scale investments in scaling up healthcare infrastructure. Nationwide awareness campaigns on female health are poised to further assist the sector’s growth. Businesses are leveraging the favorable trends in the domestic market. For instance, in March 2021, Piramal Pharma announced the launch of a gentle intimate wash marking their foray into female hygiene.
The global perineal care market is poised for a profitable growth curve during the forecast period. Key players in the market are investing in advancing pH-balanced formulations for greater efficacy and improving distribution channels in emerging economies to increase their revenue share.
Here are some key players in the market:
Author Credits: Radhika Pawar
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