The perfume ingredient chemicals market is highly competitive, and companies maintain continuous innovation to align with its changing dynamics. They are focusing on acquiring sustainable sources of raw materials. While the demand for organic personal products is increasing, these key players are adopting natural ingredient. Further, meeting the consumer demand for eco-friendly products. In November 2023, L’Oréal Groupe partnered with Cosmo International Fragrances to offer 100% natural and pure scent extracts. The collaboration aimed to utilize the patent-pending green sciences-based extraction process to create fine fragrances.
Author Credits: Rajrani Baghel
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