Peanut Butter Market Outlook:
Peanut Butter Market size was over USD 8.3 billion in 2025 and is estimated to reach USD 15.5 billion by the end of 2035, expanding at a CAGR of 7.2% during the forecast timeline, i.e., 2026-2035. In 2026, the industry size of peanut butter is assessed at USD 8.9 billion.
The international market is considered an evolving and dynamic segment in the food industry, gradually shifting from a conventional pantry staple to an innovative, health-conscious, and modernized category. Factors, such as increased focus on health and wellness, premiumization and progression, and ethical and sustainable sourcing, are effectively driving the market’s growth. For instance, according to an article published by the PRS India Organization in March 2025, the Department of Health Research has provided funding of Rs. 3,901 crores. This denotes a 15% rise in overall health expenditure, which constitutes a positive impact on the overall market.
Source: ITA
Furthermore, the aspect of consumer awareness, trust, and brand loyalty is also responsible for bolstering the market’s exposure across different nations. In this regard, as per an article published by NLM in October 2024, customers of healthy brands have significantly expressed their respective interest in consuming them and also initiating a purchase of more than 20%, since these brands tend to protect health and improve the overall well-being. Meanwhile, an expansion in direct-to-consumer (DTC) and e-commerce is also uplifting the market globally. As per the 2025 ITA data report, the international B2B e-commerce industry is projected to grow at 14.5% by the end of 2026, thereby making it suitable for enhancing the market’s demand.
