Peanut Butter Market Analysis

The peanut butter market is segmented by type, distribution channel, and region. Among product types, the regular peanut butter segment is the dominating segment and is expected to hold the largest market share during the forecast period.  The segment growth is predominantly attributed to the ease of spreading and its compatibility leading to a variety of smoothies and desserts. Among the distribution channel, supermarkets/hypermarkets segment held the prevalent share on account of greater accessibility, a wide variation in products allows the customers to compare and decide for the best, and physical display of products allows the consumers to study product details. The online segment is expected to grow at a fast pace on account of ease it provides to the customers while shopping especially in the current scenario of a global pandemic.

Our in-depth analysis of the global market includes the following segments: