Pay TV Market Share

North American Market Statistics

North America pay TV market is set to capture revenue share of over 40% by 2036. This growth of the market in this region is foreseen to be dominated by the growing adoption of television. For instance, in 2022 over 124 million households were having a TV in the US. 

Aside from that, North America has an abundance of excellent content creators, making it a hotspot for premium shows, films, and athletic competitions that drive subscriptions.

Additionally, the Pay TV market in the US for pay TV is estimated to have notable growth in the market over the coming years. This growth is poised to be encouraged by the growing number of service providers.

Furthermore, the Canadian market is also projected to expand in this region on account of the surging launch of supportive policies to boost the media & entertainment industry.

APAC Market Analysis

The Asia Pacific pay TV market is set to have notable growth in the revenue during the forecast period. The market growth in this region can be encouraged by growing investment in digital transformation. According to the DFAT, the Digital Business Plan invests USD 796.5 million in vital digital infrastructure and skills, suitable regulatory frameworks, SME support and competence, and digital business relations with the government. This has further encouraged growth in the usage of IPTV.

Moreover, the market in China for pay TV will observe the highest growth as compared to other nations in this region owing to the growing adoption of tablets.

Furthermore, the Indian Pay TV market  is also expected to rise over the forecast period on account of the reduced cost of the internet.

Moreover, with the surging 5G users in Japan, the market in this nation is to experience growth in its revenue over the year to come.