Pay TV Market size was valued at USD 205.3 Billion in 2023 and is projected to reach USD 263.4 Billion by the end of 2036, registering around 6.5% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of pay TV is estimated at USD 209.6 Billion.
This Pay TV market expansion is poised to be influenced by the growing availability of high-speed internet. This has been made possible with several government programs. For instance, in the case of America in 2022 National Telecommunications and Information Administration launched BEAD program which was further allocated USD 42.45 billion of funds to expand the presence of high-speed internet around the nation.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.5% |
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Base Year Market Size (2023) |
USD 205.3 billion |
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Forecast Year Market Size (2036) |
USD 263.4 billion |
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Regional Scope |
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Technology Type (Cable TV, Satellite TV, Internet Protocol TV [IPTV])
Satellite TV segment is predicted to hold pay TV market share of more than 50% by 2036. Satellite TV service providers are constantly broadening their range of offers by incorporating bonus features, newer networks, and more current channels. Consequently, the expansion of this market is mainly fueled by increased consumer demand for such products.
Satellite TV service providers, on the other hand, can meet the growing demand for high-quality watching experiences in the form of Ultra HD (UHD) and 4K picture quality among viewers without concern for bandwidth constraints.
Furthermore, the internet protocol TV (IPTV) segment is also estimated to surge between the years 2024 to 2036. This segment expansion is anticipated to be encouraged by rising IPTV subscribers. For instance, in the region of Asia Pacific, the number of IPTV subscribers rose to over 695 million by the end of 2022, which also indicates a rise of about 1% in contrast to the year 2021.
Application (Commercial, Residential, Others)
In pay TV market, residential segment is estimated to hold revenue share of over 60% by the end of 2036. This growth of the market can be influenced by a growing number of residential complexes. Additionally, the disposable income of the people is also predicted to rise.
As per the predictions of Euromonitor, in 2022, the disposable incomes and expenditure of the globe observed rise of 2.6%. This is because normal TV watching including the morning news and nightly prime-time entertainment is high in residents.
Type (Postpaid, Prepaid)
The prepaid segment in pay TV market is projected to have notable growth in the revenue over the years to come. Prepaid plans allow customers to control their expenses with greater effectiveness and provide clear upfront fees, thus preventing long-term financial commitments. Furthermore, they demand less strict credit checks and documents, facilitating a wider spectrum of consumers to obtain pay-TV services.
Our in-depth analysis of the global Pay TV market includes the following segments:
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Technology Type |
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Type |
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Application |
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North American Market Statistics
North America pay TV market is set to capture revenue share of over 40% by 2036. This growth of the market in this region is foreseen to be dominated by the growing adoption of television. For instance, in 2022 over 124 million households were having a TV in the US.
Aside from that, North America has an abundance of excellent content creators, making it a hotspot for premium shows, films, and athletic competitions that drive subscriptions.
Additionally, the Pay TV market in the US for pay TV is estimated to have notable growth in the market over the coming years. This growth is poised to be encouraged by the growing number of service providers.
Furthermore, the Canadian market is also projected to expand in this region on account of the surging launch of supportive policies to boost the media & entertainment industry.
APAC Market Analysis
The Asia Pacific pay TV market is set to have notable growth in the revenue during the forecast period. The market growth in this region can be encouraged by growing investment in digital transformation. According to the DFAT, the Digital Business Plan invests USD 796.5 million in vital digital infrastructure and skills, suitable regulatory frameworks, SME support and competence, and digital business relations with the government. This has further encouraged growth in the usage of IPTV.
Moreover, the market in China for pay TV will observe the highest growth as compared to other nations in this region owing to the growing adoption of tablets.
Furthermore, the Indian Pay TV market is also expected to rise over the forecast period on account of the reduced cost of the internet.
Moreover, with the surging 5G users in Japan, the market in this nation is to experience growth in its revenue over the year to come.
The pay TV market is projected to have great influence from the key players owing to surging competition among them which is further encouraging them to advance their services. Some of the major key players include:
Author Credits: Abhishek Verma
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