Patient Engagement Solutions Market Trends

Growth Drivers

• Technological advancement in healthcare: Advanced technologies in the medical sector including EHR and telehealth services have influenced the patient engagement solutions market. The enhanced communication between patients and healthcare service providers encourages users to adopt such systems. Leading companies are now designing user-friendly engagement solutions for direct interaction.  In August 2023, LG launched a patient engagement board for effective communication in hospitals. The 43-inch FHD model empowers the hospital rooms with PoE capability, catering to diverse hospital room needs.

• Rising demand for remote and preventive care: The post-pandemic scenario propelled the need for instant communicating systems with healthcare facilities. Mobile health applications and wearable monitoring devices are fueling the demand through enhanced accessibility. Surge for at-home health assistance is also requiring efficient platforms to establish connection with professionals. The patient engagement solutions market is supporting this need for self-management. In January 2021, Naunce launched a virtual assistant platform for patients to promote remote healthcare. The combination of EHR systems, CRM, and patient access systems helps to modernize clinical care.

Challenges

• Lack of technological literacy: Operational illiteracy in patients and healthcare professionals can restrain the resources of required data. Technology barriers between the older population and these advanced platforms can prevent adoption for personal usage. Variable user interfaces can become a challenge to understand, leading to poor infrastructure in the patient engagement solutions market. Often users struggle to navigate through digital tools, impacting the effectiveness. The absence of reliable devices and operators in hospitals to process large databases can lead to disparities in care.
• Stringent regulatory suppression: Strict healthcare regulations for patient safety may hinder the process of development. Standards such as HIPPA can be demanding to ensure compliance. Complex regulatory frameworks can refrain investors from participating in the patient engagement solutions market. Facilities without access to advanced technologies may become unable to adopt innovations. Implementing and managing sensitive patient information may raise a concern for data security. Further, creating hurdles in adopting patient-engaging practices in organizations.